Target audience
Every narrative aimed at this audience — most recently active first.
Israel is cast as an aggressive state that systematically violates international law and human rights to pursue a “Greater Israel” project. The campaign uses accusations of war crimes, torture, and illegal land grabs to undermine the state's legitimacy in the eyes of its citizens and the international community.
Israel is accused of a systematic assault on Palestinian religious identity and future by closing the Cave of the Patriarchs (Ibrahimi Mosque) and schools in East Jerusalem. The campaign portrays these measures as an attempt at “Judaization” and a violation of international law to incite outrage among Arab citizens of Israel.
Israeli intelligence services and opposition media are portrayed as manipulators conducting a large-scale campaign of deception against the Iranian people. The campaign asserts that any criticism of the Iranian regime is a “Mossad project” designed to pave the way for foreign aggression.
Israeli government actions in Jerusalem are portrayed as a deliberate campaign to displace the Palestinian population. The manipulation seizes on individual enforcement cases to inflate fears of mass deportation and the erasure of the Arab presence in the city.
Israel and the US are portrayed as terrorist regimes that deliberately target schools and civilian infrastructure. This manipulation uses emotionally charged accusations of child-killing to justify Iranian missile strikes as “retaliation” and to undermine trust in official casualty reports.
Israel and the United States are portrayed as a single aggressive bloc aiming to destroy sovereign Middle Eastern states. This manipulation leverages anti-Western sentiment to delegitimise Israel's defensive actions by casting them as part of a broader imperialist conspiracy.
Israeli law enforcement is cast as a tool of repression against citizens who oppose violence and war. The campaign exploits the detention of activists to discredit the country’s democratic institutions and deepen internal divisions.
Israeli society is portrayed as being entirely saturated with bloodlust and religious fanaticism. Isolated incidents of radical behaviour are inflated into a nationwide norm to present Israelis as a dehumanised community that celebrates killing.
The Arbaeen religious pilgrimage is portrayed as a global manifesto of unity against “Israeli aggression” and a platform to legitimise the “axis of resistance”. Through religious symbols and mass events, the narrative promotes the idea of an inevitable victory over Israel under Iranian leadership.
Visits by Israeli officials and civilians to the Temple Mount are portrayed as violent invasions and the desecration of a holy site. The move seeks to provoke outrage among Arab citizens of Israel and undermine trust in the security forces' ability to maintain the status quo.
Iran's economic and social difficulties are cast as a direct consequence of hostile actions by Israel and “Jewish influence”. This manipulation attempts to deflect responsibility from the Iranian leadership by shifting the blame for stagnation onto an external enemy.
Cooperation between Arab nations, Israel, and the US is portrayed as a direct threat to their security, making them targets for retaliatory strikes. The messaging claims that normalization through the “Abraham Accords” is a trap that drags Israel’s neighbours into war instead of providing the promised stability.
Israeli security policy is cast as the implementation of a secret “Greater Israel” project, framed as the true cause of all Middle Eastern conflicts. This manipulation shifts responsibility for regional instability from pro-Iranian groups to Israel, portraying the IDF as an expansionist force.