Target audience
Every narrative aimed at this audience — most recently active first.
Diplomatic disagreements are framed as an irreversible rupture in relations between Washington and Jerusalem. The campaign inflates threats of legal prosecution against Israeli leadership abroad and amplifies the sense of losing support from key Western allies.
Israelis are being told they face total geopolitical isolation due to the alleged inability of the US and Gulf states to counter Iranian influence. The campaign portrays regional neighbours as intimidated vassals of Tehran and global players like China as morally bankrupt actors, leaving Israel alone against an existential threat.
Iranian state outlets exploit reports of espionage arrests to discredit Israeli security services. Cases of detention are framed not as counter-intelligence successes, but as evidence of deep Iranian penetration into Israeli society.
Israelis are being told that the state is unable to guarantee their safety and is deliberately hiding the scale of the Iranian threat. The campaign uses reports on the extension of the state of emergency and drone incidents to sow distrust in the defensive capabilities of the IDF.
Israeli officials and the Prime Minister are cast as hostages to their own fear of Iranian retaliation and international justice. The campaign inflates reports of security protocol changes to create an impression of a total loss of control and inevitable retribution.
Russian state media outlets promote an image of Israel as a passive object of US foreign policy, whose security depends entirely on Washington's deals. By spreading claims about a “Trump plan,” the audience is told that the terms for ending the war and Gaza's future governance are dictated from abroad, ignoring the agency of the IDF.
Israeli leadership is accused of failing to stop Tehran's nuclear progress despite claims of strategic success. The manipulation exploits the contradiction between official security reports and news of Iranian capacity building to undermine trust in the government.
Iranian outlets frame high-level security measures as an act of surrender and personal shame in the face of Tehran's power. By manipulatively interpreting the logistics of leadership movements, the audience is told that an Iranian victory in psychological warfare is inevitable.
Israeli security forces and the IDF are portrayed as incapable of preventing lethal attacks and infiltrations within controlled territories. The campaign uses footage of isolated attacks to create an illusion of a total loss of control and the vulnerability of even high-ranking officials.
The Israeli leadership is portrayed as having lost its sovereignty and being forced into dangerous concessions under Washington's dictates. Outlets inflate reports about halting the targeted killings of terrorists to avoid American anger, seeking to undermine public confidence in the state's defence strategy.
Iranian outlets are pushing the claim that the US and Arab nations are backing down in the face of Tehran’s military might, leaving Israel strategically isolated. The campaign manipulates reports of cancelled strikes to convince Israelis that their key security partners are unreliable.
Arab Gulf states are portrayed as helpless actors whose defence pacts with Turkey or Pakistan are fictitious and ineffective. The campaign aims to convince Israeli audiences that the regional security architecture Israel relies on for countering Iran will crumble at the first sign of real conflict.
US initiatives in the Gaza Strip are cast as purely military projects aimed at establishing a foreign presence rather than providing aid. Outlets claim that instead of regional reconstruction, the US is funding the construction of outposts for foreign contingents using contractors with questionable reputations.
Washington is portrayed as a player that neglects Israeli security and the nuclear non-proliferation regime for the sake of profits from nuclear power plant construction. The messaging claims the US is ready to allow Riyadh to enrich uranium, creating a dangerous precedent and violating the very “red lines” it previously set for Iran.
The Arbaeen religious pilgrimage is portrayed as a global manifesto of unity against “Israeli aggression” and a platform to legitimise the “axis of resistance”. Through religious symbols and mass events, the narrative promotes the idea of an inevitable victory over Israel under Iranian leadership.
Israeli defense technologies are cast as a forced choice for Western nations unable to secure themselves in a timely manner. Propaganda outlets claim that purchasing from Israel is merely an attempt to compensate for production delays in strategic weaponry by the US and its allies.
Russian state media are pushing a narrative that key Arab partners and Western allies are abandoning confrontation with Tehran in favour of direct concessions. This is portrayed as a strategic shift that leaves Israel alone against the Iranian threat while the world negotiates behind its back.
Israeli officials are portrayed as the architects of an artificial economic crisis in Iran intended to provoke internal collapse. This manipulation transforms calls for sanctions pressure into evidence of direct interference by “Zionist agents” in the daily lives of Iranians.
Russian outlets portray Western alliances and democratic institutions as obsolete structures on the verge of collapse due to internal conflicts and economic weakness. The propaganda manipulates statements from European politicians and military figures to convince Israelis that their strategic partners in the US and Europe are unreliable.
The Israeli Prime Minister is portrayed as a helpless leader who has completely lost his leverage over the White House. The campaign focuses on the alleged unpredictability of American decisions to sow doubt about the reliability of the Israel-US strategic alliance.
Gulf Arab states are portrayed as actively seeking separate peace deals with Tehran, leaving Israel in strategic isolation. Outlets highlight Omani and Emirati efforts to reduce tensions to instill a sense of abandonment and the loss of regional allies among Israelis.
Israeli state institutions and the Prime Minister's Office are portrayed as being deeply infiltrated by hostile foreign interests. The campaign leverages statements from political opponents to convince citizens that the government is incapable of protecting national security due to financial dependence on external actors.
Russian outlets exploit the issue of illegal migration to portray European nations as having passed a “point of no return” and losing their identity. Simultaneously, Israel is presented as a successful model that has supposedly solved the problem entirely, aiming to bolster a sense of Israeli exceptionalism while deepening the perceived divide between Israel and the Western world.
Israeli Prime Minister Benjamin Netanyahu is portrayed as a manipulator allegedly holding American politicians hostage with Jeffrey Epstein’s compromising materials. This operation uses conspiracy theories to frame US support for Israel not as a strategic interest, but as a result of personal fear of exposure among leaders.
Israel is portrayed as the primary cause of the United States' economic exhaustion and military weakening. The manipulation exploits statements by individual American politicians to convince Israelis that the loss of support from their key ally is inevitable.
Iranian outlets cast Ukrainian actions as part of a joint US-Israeli project aimed at destroying Iranian infrastructure while shielding Jerusalem from direct responsibility. The narrative claims Kyiv acts on orders from the “Zionist regime”, supposedly granting Tehran the right to direct military retaliation against both Ukraine and Israel.
Gulf and Asian nations are portrayed as having lost all faith in the American ability to guarantee maritime security. Propaganda casts infrastructure projects in the UAE and Saudi Arabia as a forced flight from the “vulnerable” Hormuz and Bab el-Mandeb straits, supposedly signalling a Western geopolitical surrender to Iran and the Houthis.
Jordan is portrayed as a puppet that has betrayed its own history to protect the “Zionist entity”. The campaign uses reports of explosions and US military presence at Jordanian bases to sow distrust between neighbours and undermine Israel's regional security architecture.
Russian outlets paint a picture of Ukraine as a chaotic dictatorship where the government supposedly glorifies Nazism, hides massive corruption, and suppresses protests by force. By combining manipulations of historical memory with the amplification of internal political strife, the audience is pushed to conclude that supporting Kyiv is futile.
The United States is portrayed as an unreliable partner willing to sacrifice Israeli security and regional stability for commercial gain. The manipulation focuses on Washington's readiness to allow Saudi Arabia to enrich uranium, cast as a betrayal of non-proliferation principles to secure profits for the American energy sector.
Isolated criminal incidents or local clashes are portrayed as evidence of Israeli helplessness against resistance forces. Outlets inflate news about the seizure of weapons from civilians to sow panic among residents of remote settlements and undermine confidence in the security forces' ability to protect citizens.
Cooperation between Arab nations, Israel, and the US is portrayed as a direct threat to their security, making them targets for retaliatory strikes. The messaging claims that normalization through the “Abraham Accords” is a trap that drags Israel’s neighbours into war instead of providing the promised stability.
US military aid and intelligence integration with Israel are portrayed as a dangerous conspiracy threatening the sovereignty of both nations. Outlets leverage statements from specific American political figures to sow doubt about the reliability of the strategic partnership and provoke resistance to further support for the IDF.