Target audience
Every narrative aimed at this audience — most recently active first.
Diplomatic disagreements are framed as an irreversible rupture in relations between Washington and Jerusalem. The campaign inflates threats of legal prosecution against Israeli leadership abroad and amplifies the sense of losing support from key Western allies.
Russian outlets portray Israel's defensive actions against terrorist groups as a pre-election manipulation aimed at distracting the public. The narrative suggests that threats from Hezbollah are being invented or exaggerated by politicians to maintain power. This framing seeks to erode public trust in government and military decisions during critical security periods.
Israelis are being told of an inevitable state decline due to a mass exodus of citizens driven by war and economic crisis. The manipulative use of statistics aims to create the impression that the country is becoming uninhabitable, pushing the population toward panic and despair about the future.
Israel is cast as an aggressive state that systematically violates international law and human rights to pursue a “Greater Israel” project. The campaign uses accusations of war crimes, torture, and illegal land grabs to undermine the state's legitimacy in the eyes of its citizens and the international community.
Foreign outlets exploit foreign court rulings to promote the thesis that the ideological foundations of the State of Israel are legally illegitimate. By blurring the line between political criticism and the denial of the country's right to exist, the audience is nudged to perceive Israel as a “pariah state.”
Israeli officials are cast as overconfident gamblers whose rhetoric toward Iran and Turkey threatens to drag the country into a war of annihilation. The campaign exploits ministerial statements to convince Israelis that their government is dangerously detached from reality and risks losing allied support.
The Israeli political system is portrayed as being in a state of irreversible decay, where the dissolution of the Knesset is presented as a foregone conclusion. This narrative aims to amplify a sense of chaos and helplessness among citizens, convincing them of the government's inability to lead the country during wartime.
Spreading rumours about the dismissal of senior Mossad officials due to a supposedly failed regime-change attempt in Iran aims to undermine trust in Israeli intelligence services. The campaign uses fabricated references to Israeli media to give disinformation the appearance of internal criticism.
Iranian outlets manipulate military mental health statistics to portray the Israeli army as being on the verge of internal collapse. By using decontextualised media reports, the operation attempts to convince Israelis that the psychological destruction of their loved ones on the front lines is inevitable.
Iranian outlets focus on the deaths of Israeli service members to create an impression of inevitable defeat on all fronts. Reports of losses in Lebanon are paired with claims of a total failure of the government's strategic goals in Gaza and the confrontation with Iran.
Iranian state outlets portray the blockade of strategic maritime routes as an inevitable catastrophe for the global economy and Israeli security. The propaganda issues ultimatums to the US, demanding an end to hostilities in Gaza and Lebanon in exchange for reopening shipping lanes. This campaign seeks to intimidate the Israeli public with the prospect of total isolation and resource shortages.
Iranian outlets amplify internal Israeli disputes by portraying settler violence as a state policy allegedly backed by cabinet members. The manipulation leverages the authority of former security officials to depict the IDF and security services as powerless against radical groups due to political pressure.
Israel’s military leadership is portrayed as having abdicated law enforcement in the West Bank, shifting the burden onto exhausted reservists. The operation amplifies internal friction by claiming the government has granted a “green light” to violence to accelerate annexation.
Israeli leadership is accused of failing to stop Tehran's nuclear progress despite claims of strategic success. The manipulation exploits the contradiction between official security reports and news of Iranian capacity building to undermine trust in the government.
The Israeli Prime Minister is portrayed as an isolated figure, despised globally and accused of betraying his own people. The campaign uses statements from foreign politicians and manipulative videos to convince Israelis of the inevitability of an international tribunal and a total loss of state legitimacy.
Israel and its allies are accused of deliberately expanding the conflict through covert operations and strikes against the sovereignty of neighbouring states. Iran-linked channels portray any regional security incidents as Israeli provocations aimed at undermining Islamic solidarity.
The Israeli leadership is accused of deliberately expanding the conflict by establishing permanent “security zones” in neighbouring countries. Propaganda outlets present these measures not as defensive steps, but as a strategy of eternal war that threatens the stability of the entire Middle East.
The IDF is portrayed as a force conducting intentional mass extermination of civilians and the total destruction of Gaza. Channels circulate unverified data claiming tens of thousands of deaths to provoke internal division in Israel and undermine the morale of reservists.
The Israeli leadership is portrayed as a destructive force actively undermining American diplomacy and manipulating US public opinion. Outlets claim that Jerusalem is funding campaigns against Washington's negotiations with Iran to prolong the war indefinitely.
Israelis are being told they face total international isolation and that all diplomatic efforts are futile. The campaign portrays maritime flotillas, Western activists, and regional armed groups as a single front aimed at exhausting the state and breaking its defensive borders.
Western nations and Israel are portrayed as aggressive initiators of delegating the right to kill and launch nuclear strikes to artificial intelligence. The campaign exploits real discussions on military technology to depict the IDF and the Pentagon as forces shedding moral responsibility for human destruction.
Israel and the US are portrayed as terrorist regimes that deliberately target schools and civilian infrastructure. This manipulation uses emotionally charged accusations of child-killing to justify Iranian missile strikes as “retaliation” and to undermine trust in official casualty reports.
Israeli security agencies are accused of cynically withholding Palestinian bodies to use them as bargaining chips in future negotiations. The manipulation relies on selective quoting of Israeli media to give the accusations the appearance of internal admission of guilt.
The Israeli leadership is portrayed as merely imitating a diplomatic process while simultaneously escalating hostilities to derail agreements. The campaign uses every military operation as evidence of the “treachery” of the Knesset and Zahal to convince the public that peace cannot be achieved through official channels.
Israelis are being told that official IDF reports on neutralized threats are deliberate lies and that the state has transformed into a despotism. The campaign exploits exhaustion from constant rocket fire to undermine trust in defence institutions and sow doubt about the government's legitimacy.
Local disputes over Shabbat observance are portrayed as the inevitable start of a large-scale violent conflict between secular and religious communities. The manipulation exploits the presence of politicians at protests to depict Israel as a country disintegrating from within ahead of the elections.
Israel and the United States are portrayed as a single aggressive bloc aiming to destroy sovereign Middle Eastern states. This manipulation leverages anti-Western sentiment to delegitimise Israel's defensive actions by casting them as part of a broader imperialist conspiracy.
Israeli law enforcement is cast as a tool of repression against citizens who oppose violence and war. The campaign exploits the detention of activists to discredit the country’s democratic institutions and deepen internal divisions.
Israeli society is portrayed as being entirely saturated with bloodlust and religious fanaticism. Isolated incidents of radical behaviour are inflated into a nationwide norm to present Israelis as a dehumanised community that celebrates killing.
Israeli state institutions are accused of allocating tens of millions of dollars to covertly adjust AI responses to shape public opinion in their favour. This campaign is presented as evidence of systemic dishonesty by authorities who supposedly fear the truth and seek to censor global technological platforms.
Israel is portrayed as an aggressive but declining state forced to spend millions on propaganda to hide its military and political failure. Iran-aligned channels promote the thesis that Tehran's recognition as the dominant regional power is inevitable following the alleged defeat of the Israeli-American alliance.
Iran-linked channels present personnel changes in the army as a crackdown on professional officers who oppose radical groups. It is claimed that the head of Central Command was dismissed for refusing to release a suspected settler, aiming to deepen the rift between the military and political leadership.
The Israeli Prime Minister is portrayed as a helpless leader who has completely lost his leverage over the White House. The campaign focuses on the alleged unpredictability of American decisions to sow doubt about the reliability of the Israel-US strategic alliance.
Israeli state institutions and the Prime Minister's Office are portrayed as being deeply infiltrated by hostile foreign interests. The campaign leverages statements from political opponents to convince citizens that the government is incapable of protecting national security due to financial dependence on external actors.
Security expenditures for Israel's top leadership are presented as evidence of corruption and indifference to the needs of ordinary citizens during wartime. The manipulation aims to deepen the rift between society and the political echelon by casting security measures as selfish extravagance.
The Israeli military is portrayed as deliberately destroying medicine warehouses and civilian sites due to an inability to achieve military objectives. This framing aims to demoralise the Israeli home front by depicting an army that has supposedly lost its moral compass and strategic purpose.
Israel is portrayed as the sole source of chaos in the Middle East, with its actions in Gaza allegedly making regional security impossible. The manipulation uses statements from terrorist leaders to legitimize aggression against the Jewish state as an “inevitable response” to its policies.
The Israeli leadership is portrayed as the sole obstacle to the release of hostages, allegedly left in a state of “shock” by Hamas's constructive stance. The campaign uses selective quoting of Israeli media to convince the public of a lack of political will for a deal.
Israel is portrayed as a state that systematically corrupts and destroys international justice bodies and humanitarian missions. The campaign claims the government uses secret lobbying to remove unfavourable ICC prosecutors and coordinates with the US to dismantle UNRWA.
Israeli Prime Minister Benjamin Netanyahu is portrayed as a manipulator allegedly holding American politicians hostage with Jeffrey Epstein’s compromising materials. This operation uses conspiracy theories to frame US support for Israel not as a strategic interest, but as a result of personal fear of exposure among leaders.
Iran's economic and social difficulties are cast as a direct consequence of hostile actions by Israel and “Jewish influence”. This manipulation attempts to deflect responsibility from the Iranian leadership by shifting the blame for stagnation onto an external enemy.
Israeli security policy is portrayed as a quest to maintain an exclusive right to nuclear weapons in the region rather than a defence against real threats. Channels claim that concerns over Iran's nuclear programme are merely a pretext for aggression aimed at eliminating competitors.
Russian state outlets leverage statements from American media figures to accuse the US administration of double standards and direct support for mass killings. This narrative aims to portray Israel's primary ally as an immoral actor whose actions contradict its official peacemaking rhetoric. The goal is to deepen internal divisions within Israel and undermine confidence in American security guarantees.
Israeli intelligence agencies Mossad and Shin Bet are portrayed as accomplices in international crimes, specifically human trafficking. This manipulation exploits real Western political scandals to discredit Israel's security institutions in the eyes of its own citizens.
Western defence companies and their AI technologies are portrayed as tools of a new racial hierarchy that supposedly divides nations into “superior” and “regressive” ones. Russian outlets exploit biographical details and manipulated quotes from military-industrial leaders to accuse Israel and its allies of reviving Nazi practices through the use of modern targeting systems.
Israeli security policy is cast as the implementation of a secret “Greater Israel” project, framed as the true cause of all Middle Eastern conflicts. This manipulation shifts responsibility for regional instability from pro-Iranian groups to Israel, portraying the IDF as an expansionist force.