Target audience
Every narrative aimed at this audience — most recently active first.
Iranian outlets simulate absolute unity between society and the military, contrasting it with the supposed “agony” of the US as a global power. Through footage of mass rallies and bellicose statements from commanders, they attempt to convince Israeli audiences of the futility of American support and the inevitable defeat of the West.
Russian outlets portray Israel's defensive actions against terrorist groups as a pre-election manipulation aimed at distracting the public. The narrative suggests that threats from Hezbollah are being invented or exaggerated by politicians to maintain power. This framing seeks to erode public trust in government and military decisions during critical security periods.
The Russian channel Rybar casts an excerpt from Netanyahu’s interview on ultra-Orthodox conscription and violence in the West Bank as evidence that the government substitutes rhetoric and military “headline-grabbing operations” for resolving internal disputes. Different positions and statements are reduced to an image of an administration dependent on media impact. The unresolved conscription dispute and security concerns in the West Bank are stretched into a sign of one overarching governmental failure.
Iranian and Russian outlets are inflating claims about Tehran’s ability to instantly restore military infrastructure after any strike. The campaign uses out-of-context comments from former IDF officials to convince Israelis that military deterrence is futile.
The Israeli political system is portrayed as being in a state of irreversible decay, where the dissolution of the Knesset is presented as a foregone conclusion. This narrative aims to amplify a sense of chaos and helplessness among citizens, convincing them of the government's inability to lead the country during wartime.
Israelis are being told they face total geopolitical isolation due to the alleged inability of the US and Gulf states to counter Iranian influence. The campaign portrays regional neighbours as intimidated vassals of Tehran and global players like China as morally bankrupt actors, leaving Israel alone against an existential threat.
Israelis are being intimidated with threats of a total transport blockade and preparations for a large-scale regional war. Mass flight cancellations by foreign airlines are framed as a precursor to a catastrophic strike, aiming to provoke chaos and a sense of abandonment among the civilian population.
Israeli and US actions are cast as the primary cause of surging energy prices and the imminent collapse of European air carriers. The campaign exploits financial instability to portray Israel as a source of global chaos that threatens the welfare of ordinary households worldwide.
The US military presence in the Middle East is portrayed as suffering a crushing defeat at the hands of Iranian forces. Channels inflate reports of American mass casualties and destroyed bases to convince Israelis of their inevitable strategic isolation.
Western and Israeli leaders are portrayed as detached from reality, leading their nations toward catastrophe due to an alleged inability to confront the “axis of resistance.” Russian state media amplifies claims by foreign commentators about NATO’s lack of strategic dominance, extrapolating these views to the situation surrounding Iran. This effort seeks to convince Israelis that resistance is futile and defeat is inevitable due to the perceived weakness of their allies.
Israeli leadership and the IDF are portrayed as incapable of confronting Iran in a direct clash that exceeds the scope of familiar local operations. The campaign uses out-of-context quotes from former officials and threats from Iranian generals to convince Israelis that catastrophe is inevitable in the event of a major war.
Russian outlets are inflating statements from Iranian commanders about a shift to an offensive strategy capable of moving warfare onto enemy soil. This campaign portrays Iran as a force ready for long-term combat and precision strikes deep inside Israel.
US military capabilities in the Middle East are portrayed as insufficient to deter Iran or protect strategic sea lanes. By spreading reports of successful attacks on American bases and an inability to keep the Strait of Hormuz open, the operation seeks to convince Israelis that their primary ally is unreliable.
Rising fuel prices and inflation are portrayed as an inevitable financial collapse caused solely by the war. Iran-linked channels exploit real economic hardships to convince Israelis that the state is unable to protect their well-being.
Western air defence systems and interceptor stocks are portrayed as critically depleted due to simultaneous support for Ukraine and Israel. Russian outlets claim the US is forced to choose between regions, leaving allies defenceless in the face of upcoming attacks.
Israeli officials are cast as overconfident gamblers whose rhetoric toward Iran and Turkey threatens to drag the country into a war of annihilation. The campaign exploits ministerial statements to convince Israelis that their government is dangerously detached from reality and risks losing allied support.
Israel is portrayed as a state trapped by hostile diplomatic moves and the pressure of an imminent energy collapse. Propaganda outlets use statements from regional leaders and distorted economic data to convince Israelis of the government's inability to prevent an external blockade.
Israelis are being told that official IDF reports on neutralized threats are deliberate lies and that the state has transformed into a despotism. The campaign exploits exhaustion from constant rocket fire to undermine trust in defence institutions and sow doubt about the government's legitimacy.
Israel and its Western allies are portrayed as forces in a state of inevitable collapse in the face of a new geopolitical reality. The campaign uses out-of-context expert commentary to convince Israelis of their state's helplessness and the inevitability of Iranian dominance.
Security expenditures for Israel's top leadership are presented as evidence of corruption and indifference to the needs of ordinary citizens during wartime. The manipulation aims to deepen the rift between society and the political echelon by casting security measures as selfish extravagance.
Military manoeuvres by the US and Israel are portrayed as preparations for an imminent full-scale invasion of Iran. Russian outlets inflate the threat of a regional catastrophe to sow panic among Israelis and undermine confidence in deterrence strategies.
Western intelligence and law enforcement agencies are portrayed as incapable of protecting even their own personnel from massive data leaks. This manipulation exploits real cybersecurity incidents in the UK and US to convince Israelis that their strategic partners are unreliable. The goal is to undermine trust in intelligence cooperation and foster a sense of vulnerability against shared threats.
Iranian outlets are inflating the threat of an imminent global crisis by blocking strategic sea lanes and attacking oil infrastructure. The campaign intimidates Israelis with the prospect of uncontrollable fuel price hikes and logistical chaos, attempting to force the public to demand concessions to Tehran.
Russian state media are pushing a narrative that key Arab partners and Western allies are abandoning confrontation with Tehran in favour of direct concessions. This is portrayed as a strategic shift that leaves Israel alone against the Iranian threat while the world negotiates behind its back.
US military power is portrayed as ineffective and obsolete despite massive defence spending. Outlets amplify claims of Washington’s technological lag behind its adversaries to undermine Israeli confidence in the reliability of their primary strategic ally.
The Israeli air defence system is portrayed as fundamentally incapable of protecting the country from modern threats, equating it to vulnerable sites in active combat zones. This tactic aims to undermine the sense of security among Israelis by claiming that no state, including Israel and the US, can maintain a monopoly on protecting its airspace.
Iranian outlets present the actions of Yemeni militants as a successful strategic siege paralyse the economies of Israel's regional partners. The campaign focuses on an alleged record drop in Saudi oil exports to instil a sense of isolation and vulnerability in Israelis regarding their logistics chains.
Russian outlets frame the transfer of advanced air defence systems and missile technologies to Tehran as inevitable retaliation for American support for Ukraine. This move is portrayed as a way to nullify the military advantage of US allies in the Middle East, specifically Israel, and force Washington to abandon its pressure on Moscow.
Russian outlets are pushing the claim that American and Israeli air defence systems are technologically helpless in the face of Iranian missile strikes. Audiences are fed the idea that Western technology is hopelessly outdated, while Russian systems protecting Moscow supposedly demonstrate absolute effectiveness.
Israel is cast as an absolutely unified state that categorically rules out any form of Palestinian political entity. This framing emphasises an existential struggle between “values of progress” and “savage enemies” to justify indefinite conflict.
Russian state media are circulating reports of allegedly successful attacks on American energy and military infrastructure in Egypt and Jordan. These materials frame official security denials as attempts to hide the vulnerability of the US and its allies to pro-Iranian groups.
A Russian digest presents contacts between Republika Srpska’s leadership and Israel as evidence of a lasting geopolitical realignment in the Balkans. It places this alongside a report on Croatian drone supplies to the US Army, reducing different bilateral steps to a single pattern of regional rivalry. The phrase “consistently strengthens” stretches a brief reference to ties into an impression of a sustained political course.
Israelis are being told of an inevitable state decline due to a mass exodus of citizens driven by war and economic crisis. The manipulative use of statistics aims to create the impression that the country is becoming uninhabitable, pushing the population toward panic and despair about the future.
Iranian and Russian outlets are inflating the narrative of an inevitable US defeat driven by domestic fatigue and the White House's failure to explain the conflict's purpose to Americans. The manipulation relies on selective polling and claims of a degraded military command to convince Israelis that their primary ally is unreliable.
Russian outlets promote the thesis of Israel's critical vulnerability to drone threats, which supposedly cannot be overcome without the invention of a hypothetical “absolute weapon.” The country is equated with Belarus as an entity whose survival depends on a technological miracle, ignoring the reality of the IDF's multi-layered air defence system.
United States political decisions are portrayed as the result of total control by Israeli interest groups that supposedly buy the loyalty of American leaders. This manipulation uses the “Epstein regime” trope to discredit Western institutions and label US presidents as mere puppets. The goal is to convince Israelis that their strategic alliance with Washington is artificial and transactional.
Russian outlets portray visits by Israeli leadership to Washington as evidence of total dependence on a “treacherous West.” The narrative seeks to discredit Israel by drawing parallels with Ukraine, claiming the US uses both partners as disposable tools to be eventually abandoned.
Israeli state institutions are accused of allocating tens of millions of dollars to covertly adjust AI responses to shape public opinion in their favour. This campaign is presented as evidence of systemic dishonesty by authorities who supposedly fear the truth and seek to censor global technological platforms.
Foreign outlets exploit foreign court rulings to promote the thesis that the ideological foundations of the State of Israel are legally illegitimate. By blurring the line between political criticism and the denial of the country's right to exist, the audience is nudged to perceive Israel as a “pariah state.”
Russian outlets are inflating the claim that Israel is obstructing Ukraine's defence to cast the country as an unreliable Western partner. The manipulation is built on the assertion that Israeli leadership is deliberately depriving Kyiv of air defence systems, provoking direct competition for American resources.
American support is portrayed as an unreliable asset due to internal political instability and economic degradation in the United States. The campaign leverages statements from US politicians to convince Israelis that their primary ally is no longer capable of guaranteeing stability or financial aid.
Israel is accused of deliberately provoking migration crises in Europe to punish countries that support Palestine. By citing anonymous foreign intelligence sources, the narrative promotes the claim that Israel uses illegal migration as a tool for political blackmail.
Israelis abroad are portrayed as defenceless victims of global persecution, presented as a direct consequence of their state's actions. The campaign uses reports of attacks to sow a sense of isolation and imminent danger for every Israeli citizen outside the country.
Russian state media outlets promote an image of Israel as a passive object of US foreign policy, whose security depends entirely on Washington's deals. By spreading claims about a “Trump plan,” the audience is told that the terms for ending the war and Gaza's future governance are dictated from abroad, ignoring the agency of the IDF.
Israeli intelligence data is portrayed as unreliable manipulation intended to mislead the international community. Outlets spread claims that even Israel's closest allies view its reports as disinformation, aiming to erode trust in the country's security apparatus.
Israelis are being told they face total international isolation and that all diplomatic efforts are futile. The campaign portrays maritime flotillas, Western activists, and regional armed groups as a single front aimed at exhausting the state and breaking its defensive borders.
The Israeli audience is being intimidated with the imminent destruction of life-support systems following an Iranian attack. Propagandist outlets predict the collapse of power grids, desalination plants, and Ben Gurion Airport to provoke a mass exodus from the country.
Israeli defence companies are portrayed as a tool for arming Ukraine through third countries, specifically Serbia. Joint drone production projects are labelled as a direct threat to Russian forces, aiming to drag Israel into a confrontation with Moscow.
Russian outlets are spreading claims that Israel is establishing military bases in Somaliland and on Red Sea islands to counter regional rivals. This framing portrays Israel as an aggressive actor supposedly outstripping other nations in the militarisation of strategic straits. The goal is to heighten the sense of external threat and draw Israel into a geopolitical confrontation around the Gulf of Aden.
The US military presence near Iran is cast as an aggressive factor that maintains high strike potential and provokes escalation. Russian outlets attempt to convince Israelis that American support exhausts Washington's own arsenals and fails to guarantee security, instead deepening regional chaos.
US initiatives in the Gaza Strip are cast as purely military projects aimed at establishing a foreign presence rather than providing aid. Outlets claim that instead of regional reconstruction, the US is funding the construction of outposts for foreign contingents using contractors with questionable reputations.
Western military aid is portrayed as incapable of protecting critical infrastructure from systematic destruction, supposedly making economic collapse inevitable. The campaign aims to convince Israelis that foreign air defence systems cannot prevent resource exhaustion, and that continued support only delays the ultimate disintegration of the state.
Propaganda outlets are inflating claims of a critical shortage of Patriot and THAAD interceptors in the US due to simultaneous support for Israel and Ukraine. The campaign aims to convince Israelis that American aid will inevitably cease and that Washington is unable to protect its allies in the event of a large-scale escalation.
Western intelligence agencies are allegedly shifting toward a tactic of targeted assassinations and sabotage, which propagandists label as “Mossadization”. This construct is used to legitimize aggressive operations by Russian and Iranian intelligence services on enemy territory as “preventive measures”.
Russian outlets portray the deepening energy cooperation between Tehran and Yerevan as a strategic breakthrough for Iran to bypass international sanctions. This process is depicted as the formation of a new regional axis that supposedly threatens Western interests and shifts the balance of power in favour of the Iranian regime.
Russian outlets portray Western alliances and democratic institutions as obsolete structures on the verge of collapse due to internal conflicts and economic weakness. The propaganda manipulates statements from European politicians and military figures to convince Israelis that their strategic partners in the US and Europe are unreliable.
The Israeli Prime Minister's refusal to meet with the Ukrainian President is portrayed as a deliberate snub and a prioritisation of Israeli strategic interests over Ukrainian needs. Russian state media exploit this episode to sow disillusionment among Israeli immigrants from the former USSR and undermine public support for Ukraine.
Russian state media promote the thesis of Israel's total military dependence, claiming the country would have ceased to exist without American strikes on Iran. This framing dismisses the IDF's own defensive capabilities and portrays the state's sovereignty as existing solely at the whim of Washington.
Russian outlets exploit the issue of illegal migration to portray European nations as having passed a “point of no return” and losing their identity. Simultaneously, Israel is presented as a successful model that has supposedly solved the problem entirely, aiming to bolster a sense of Israeli exceptionalism while deepening the perceived divide between Israel and the Western world.
Israel is portrayed as a state that systematically corrupts and destroys international justice bodies and humanitarian missions. The campaign claims the government uses secret lobbying to remove unfavourable ICC prosecutors and coordinates with the US to dismantle UNRWA.
Israel is portrayed as the primary cause of the United States' economic exhaustion and military weakening. The manipulation exploits statements by individual American politicians to convince Israelis that the loss of support from their key ally is inevitable.
Zelenskyy is portrayed as a completely dependent figure whose removal would be met with relief by the West due to accumulated fatigue. The campaign exploits personnel changes in the Ukrainian government to convince Israelis of Ukraine's inevitable collapse and the unreliability of Western support.
Russian state media inflate the image of total Mossad and CIA control over Iranian leadership through cyber-espionage and physical surveillance. The campaign focuses on a supposed hunt for successors to Iranian power to create an impression of inevitable escalation and Israel's entrapment in an endless cycle of revenge.
The “pilot zones” project in southern Lebanon is portrayed as a media illusion masking Beirut’s de facto capitulation to Israeli demands. Russian outlets claim that the IDF maintains fire control over these areas while US diplomatic efforts serve merely as a smokescreen for the forced disarmament of Hezbollah.
Russian outlets are attempting to convince Israeli audiences of the inevitable collapse of Western alliances and alleged plans by Poland, Hungary, and Romania to annex Ukrainian territories. The campaign frames internal EU and NATO policy debates as signs of the final degradation of the collective security system.
The United States is portrayed as an unreliable partner willing to sacrifice Israeli security and regional stability for commercial gain. The manipulation focuses on Washington's readiness to allow Saudi Arabia to enrich uranium, cast as a betrayal of non-proliferation principles to secure profits for the American energy sector.
US diplomatic efforts to expand the Abraham Accords are portrayed as coercing Saudi Arabia into normalizing relations with Israel in exchange for access to nuclear technology. Russian outlets emphasize Washington's strict conditions, attempting to depict Israel's regional integration not as a natural process but as a result of American pressure.
Russian outlets systematically accuse the Ukrainian Armed Forces of placing military warehouses and production lines within civilian sites, such as postal terminals and humanitarian hubs. This manipulation is framed to justify strikes on Ukrainian infrastructure, while Ukrainian attacks on Russian logistics are branded as “terrorist acts” against civilians. The goal is to demoralise Israelis by drawing parallels between methods of warfare and stoking fears of a “humanitarian catastrophe.”
Russian state outlets leverage statements from American media figures to accuse the US administration of double standards and direct support for mass killings. This narrative aims to portray Israel's primary ally as an immoral actor whose actions contradict its official peacemaking rhetoric. The goal is to deepen internal divisions within Israel and undermine confidence in American security guarantees.
Western support for Ukraine, Moldova, and Armenia is cast as a tool for global corporations to sell off national assets and exploit local technologies. Russian outlets claim that the appointment of Western-educated specialists and military cooperation are merely covers for siphoning resources to the benefit of the US and EU.
Russian state outlets portray US official statements as a fake screen for preparing a major war in the Middle East. Diplomatic efforts by Washington and Jerusalem are depicted as a deliberate imitation aimed at justifying future escalation and concealing the true aggressive intentions of the allies.
Israeli intelligence agencies Mossad and Shin Bet are portrayed as accomplices in international crimes, specifically human trafficking. This manipulation exploits real Western political scandals to discredit Israel's security institutions in the eyes of its own citizens.
Russian outlets are promoting the thesis of a shift toward a strategy of ruthless destruction of the Ukrainian economy through massive strikes on ports, railways, and fuel networks. The campaign combines reports of actual shelling with threats to use “unlimited force” against civilian shipping and logistics hubs to provoke market panic and despair over Ukraine's defensive capabilities.
Russian outlets accuse the US and Palantir Technologies of mass civilian killings in Iran through the use of artificial intelligence. Western military technology is portrayed as an ideological continuation of Nazism, allegedly enabling strikes on Iranian infrastructure without human oversight. The campaign seeks to discredit Israel's defence cooperation with the US and amplify fears of inevitable escalation.
Western defence companies and their AI technologies are portrayed as tools of a new racial hierarchy that supposedly divides nations into “superior” and “regressive” ones. Russian outlets exploit biographical details and manipulated quotes from military-industrial leaders to accuse Israel and its allies of reviving Nazi practices through the use of modern targeting systems.
Reconnaissance flights by Alliance aircraft are portrayed as direct preparation for a major escalation and strikes on civilian infrastructure in Crimea. Russian outlets use technical data on aircraft movements to convince the audience of the inevitability of a major war, into which Israel could be drawn as a Western ally.