Target audience
Every narrative aimed at this audience — most recently active first.
British institutions and the housing market are cast as capitulating to the cultural demands of foreigners at the expense of the native population. The narrative inflates fears of losing national sovereignty through demographic shifts and the supposed “Islamisation” of daily life.
Support for Scottish independence and a report about a memorandum by the leaders of Wales, Scotland and Northern Ireland are cast as proof of the United Kingdom’s imminent collapse. Westminster is portrayed as blocking the will of all its nations by rejecting referendums. Distinct constitutional questions are reduced to a picture of a joint departure from the Union.
British statehood is portrayed as a fragile and illegitimate construct on the verge of collapse. Manipulative coverage of opinion polls is used to create the impression that Scottish society is ready for a radical break with Westminster, even without following legal procedures.
Granting English whisky protected geographical status is cast as the start of a “whisky war” between England and Scotland. The British government’s decision on protected status is portrayed as a conflict between two parts of the country. Geographical protection is inflated into an image of a wider confrontation between England and Scotland.
Modern Scotland and historical Commonwealth territories are cast as victims of British colonialism to incite separatist sentiment. This framing seeks to present Westminster as an occupying force and undermine the country’s territorial integrity.
Words attributed to Donald Trump about Irish unity are presented as an intention to deprive the United Kingdom of Northern Ireland. References to Scottish independence and the Falkland Islands are stretched into an image of a politician seeking to redraw the world order. In this way, selected remarks are labelled as evidence of external support for the break-up of the United Kingdom.
British history is cast exclusively as a chronicle of colonial atrocities and mass expulsions to undermine the moral authority of the modern state. By selectively highlighting past tragedies, such as the expulsion of the Acadians, Westminster is accused of an inherent, hereditary inclination toward genocide.