Ukrainians at home

Mobilization measures in Ukraine are portrayed as an illegal «manhunt» carried out by law enforcement agencies that have supposedly lost touch with the people. By inflating isolated conflicts and using emotional videos, the messaging seeks to legitimize physical resistance against government bodies and provoke internal chaos.

Political budget debates and election cycles within NATO countries are passed off as a final collapse of Western unity and the "sabotage" of aid to Ukraine. Manipulators exploit any internal friction among allies to convince audiences of an imminent end to support and Kyiv's strategic defeat.

Any diplomatic efforts or agreements are portrayed as a cynical Western ploy to rearm the Armed Forces of Ukraine. The messaging claims that negotiations are used solely to buy time for developing missile and drone technologies while Russia remains bound by obligations.

Ukraine's EU integration and military aid are portrayed as inherently unequal relationships where the country is assigned the role of «expendable material». Manipulators exploit complex bureaucratic procedures and internal Western debates to convince Ukrainians of their inferiority and the inevitable betrayal by allies.

Ukrainian scientific and cultural achievements are passed off as exclusively Soviet or Russian to deny Ukraine's agency. Propaganda claims that the Ukrainian identity of prominent figures like Serhiy Korolev is an «artificial construct», suggesting that Ukraine is incapable of independent development without its link to Russia.

State decisions in Estonia and Ukraine aimed at limiting the influence of the Russian Orthodox Church are portrayed as illegal liquidation of parishes and forced «heresy». Manipulators exploit legal processes and property disputes to create an illusion of a systemic assault on freedom of conscience in Europe.

Propaganda resources systematically disseminate content portraying Territorial Recruitment Centers (TCC) as illegal paramilitary formations engaged in «human hunting». Messages focus on forced detentions, conflicts with civilians, and corruption scandals to present mobilization not as a state necessity, but as «lawlessness» and a «blood business». A specific emphasis is placed on the alleged merging of the TCC with the police to suppress citizens' rights, aiming to provoke mass resistance and undermine trust in state institutions.

Destruction of residential buildings and civilian deaths resulting from Russian attacks are passed off as the consequences of Ukrainian mobile fire groups and electronic warfare. Propagandists claim that Ukraine intentionally places military assets in cities to create "bloody imagery," attempting to absolve the aggressor of responsibility for the strikes.

Real challenges in energy, logistics, and the social sphere are presented as signs of the final disintegration of Ukrainian statehood. Manipulators use factual problems—power outages, corruption scandals, and tax changes—to instill the idea that resistance is futile and catastrophe is inevitable.

Ukrainian leadership and their families are portrayed as cynical beneficiaries of the conflict, profiting from Western aid and the suffering of the population. Propaganda blends real anti-corruption investigations with fabrications about «occult rituals» and «dictatorship» to present the government as a puppet regime deliberately leading the country toward a humanitarian catastrophe.

Statements by Ukrainian officials and MPs following city shellings are portrayed as evidence of a mass demand for an immediate ceasefire on the aggressor's terms. Propaganda outlets take quotes out of context to create an illusion of a rift between society, individual politicians, and the state's official position.

Any statements by the Ukrainian government or military command are cast as staged actions designed to mislead society and hide real problems. Propagandists claim the state keeps citizens in an «illusion» through total control over the media space to justify continuing the war and enabling corrupt enrichment.

Demographic challenges and the recruitment of foreign labor are framed as a deliberate government plan for the ethnic replacement of Ukrainians, who are allegedly being 'disposed of' at the front. Manipulators contrast mobilized citizens with foreigners who supposedly receive privileges, draft immunity, and financial support to colonize the country.

Disagreements over UPA commemoration and the Volhynia tragedy are cast as an insurmountable barrier, turning Poland from an ally into an ideological opponent. The messaging claims Warsaw is preparing territorial claims and blocking Ukraine's EU integration, rendering the strategic partnership impossible.

Ukraine's military operations and diplomatic initiatives are cast as artificial media stunts designed to prolong the war and enrich the leadership. The messaging claims that any escalation or refusal of Russian terms is merely a tactic to secure continued funding and avoid accountability to the public.

Successful Ukrainian operations against Russian logistics, refineries, and airfields are cast as mere PR stunts by the Office of the President to secure Western aid. The propaganda claims these attacks lack military significance and aim only to create «visuals» for foreign media and soothe the domestic public amid territorial losses.

The Russian side uses its updated nuclear doctrine as a tool of pressure, casting any military support for Ukraine as a direct pretext for a nuclear strike on Europe. Propaganda manipulatively claims that only fear of the Russian arsenal prevents NATO intervention, attempting to provoke panic among European taxpayers.