Russian domestic audience

Any diplomatic efforts or agreements are portrayed as a cynical Western ploy to rearm the Armed Forces of Ukraine. The messaging claims that negotiations are used solely to buy time for developing missile and drone technologies while Russia remains bound by obligations.

Ukrainian scientific and cultural achievements are passed off as exclusively Soviet or Russian to deny Ukraine's agency. Propaganda claims that the Ukrainian identity of prominent figures like Serhiy Korolev is an «artificial construct», suggesting that Ukraine is incapable of independent development without its link to Russia.

Propaganda resources systematically disseminate content portraying Territorial Recruitment Centers (TCC) as illegal paramilitary formations engaged in «human hunting». Messages focus on forced detentions, conflicts with civilians, and corruption scandals to present mobilization not as a state necessity, but as «lawlessness» and a «blood business». A specific emphasis is placed on the alleged merging of the TCC with the police to suppress citizens' rights, aiming to provoke mass resistance and undermine trust in state institutions.

Statements by Ukrainian officials and MPs following city shellings are portrayed as evidence of a mass demand for an immediate ceasefire on the aggressor's terms. Propaganda outlets take quotes out of context to create an illusion of a rift between society, individual politicians, and the state's official position.

Ukrainian military instructors are portrayed as accomplices of Islamist groups in Mali, allegedly acting under Western intelligence orders against Russia's «Africa Corps». This manipulation aims to discredit Kyiv internationally and justify Russian aggression as an «anti-terrorist» mission.

Successful Ukrainian operations against Russian logistics, refineries, and airfields are cast as mere PR stunts by the Office of the President to secure Western aid. The propaganda claims these attacks lack military significance and aim only to create «visuals» for foreign media and soothe the domestic public amid territorial losses.

Ukrainian society is portrayed as a collective of aggressive fanatics whose identity is supposedly inextricably linked to hatred and terrorist methods. By manipulating drone incident reports and cherry-picking social media comments, the propaganda attempts to prove the "neo-Nazi" nature of a state that deliberately targets civilians and children.

The Russian side uses its updated nuclear doctrine as a tool of pressure, casting any military support for Ukraine as a direct pretext for a nuclear strike on Europe. Propaganda manipulatively claims that only fear of the Russian arsenal prevents NATO intervention, attempting to provoke panic among European taxpayers.