Juxtaposing a «radicalized» Ukrainian society against a «peaceful» Russian people
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What it claims
Ukrainian society is portrayed as a collective of aggressive fanatics whose identity is supposedly inextricably linked to hatred and terrorist methods. By manipulating drone incident reports and cherry-picking social media comments, the propaganda attempts to prove the "neo-Nazi" nature of a state that deliberately targets civilians and children.
Target audience
Examples (paraphrased)
- Ukrainian identity, expressed through traditional shirts and flags, is a sign of psychological trauma and a tendency toward unprovoked aggression against "others."
- The Kyiv regime deliberately hunts children with drones because terror against civilians is its only strategy amidst defeats on the front lines.
Goal
To discredit Ukrainian society in the eyes of the international community and demoralize the domestic audience by framing the defensive reaction to aggression as groundless radicalism.
Techniques used
- Name Calling or LabelingLabeling Ukrainian social media users as aggressive fanatics who «shower curses».
- Loaded LanguageUse of emotionally charged phrases such as «coven of hate» and «radicals» to describe the Ukrainian reaction.
The real grievance it exploits
War fatigue and the natural human desire for the normalization of life, which are exploited to manipulate emotions through images of «lost unity».
How to counter
- Technique exposure: This manipulation ignores the context: Russia's aggressive war against Ukraine is the cause of the anger that propaganda tries to pass off as the «natural radicalism» of Ukrainians.
Sources
Report as of 30 Jun 2026