Target audience
Every narrative aimed at this audience — most recently active first.
The decline in population and the number of pensioners is presented as an irreversible collapse of Ukrainian statehood. Manipulative linking of mortality statistics with emigration aims to convince the audience that Ukraine has no future.
Real challenges in energy, logistics, and the social sphere are presented as signs of the final disintegration of Ukrainian statehood. Manipulators use factual problems—power outages, corruption scandals, and tax changes—to instill the idea that resistance is futile and catastrophe is inevitable.
Ukrainian soldiers are portrayed as a threat to the civilian population, allegedly planning attacks on evacuation corridors. Such reports aim to cast the Russian army as the sole “savior” of civilians in the combat zone.
Ukrainian forces are accused of deliberately destroying shopping centers and essential facilities in occupied territories. These reports are designed to portray the Armed Forces of Ukraine as a terrorist group fighting civilians rather than military targets.
Ukrainian strikes on military targets and defense enterprises are portrayed as terrorist activities against the Russian civilian population. This framing aims to justify Russian missile attacks on Ukrainian industry as “anti-terror measures.”
Ukrainian leadership and their families are portrayed as cynical beneficiaries of the conflict, profiting from Western aid and the suffering of the population. Propaganda blends real anti-corruption investigations with fabrications about "occult rituals" and "dictatorship" to present the government as a puppet regime deliberately leading the country toward a humanitarian catastrophe.
Ukrainian society is portrayed as a collective of aggressive fanatics whose identity is supposedly inextricably linked to hatred and terrorist methods. By manipulating drone incident reports and cherry-picking social media comments, the propaganda attempts to prove the "neo-Nazi" nature of a state that deliberately targets civilians and children.
Disagreements over UPA commemoration and the Volhynia tragedy are cast as an insurmountable barrier, turning Poland from an ally into an ideological opponent. The messaging claims Warsaw is preparing territorial claims and blocking Ukraine's EU integration, rendering the strategic partnership impossible.
Ukraine is portrayed as a hub for cross-border crime where fraudulent call centers supposedly operate under the direct patronage of intelligence services and political leadership. This amplification aims to discredit government institutions and justify aggression by creating the image of a “criminal state.”
Measures to rescue civilians from combat zones are portrayed as an act of state aggression against its own citizens. The manipulation replaces the concept of safety evacuation with terms suggesting violent displacement to discredit military administrations.
Isolated incidents involving Ukrainian-born individuals abroad are presented as proof of their inherent aggression and danger to Western society. By inflating crime reports, these narratives construct an image of Ukrainians as “unpredictable criminals” seeking to infiltrate the power structures of other nations.
Adding individuals to the Mirotvorets database is portrayed as an act of censorship and persecution for dissent. Manipulators emphasize the patriotic past of those listed to depict the Ukrainian state as ungrateful and hostile toward its own citizens.
Any statements by the Ukrainian government or military command are cast as staged actions designed to mislead society and hide real problems. Propagandists claim the state keeps citizens in an "illusion" through total control over the media space to justify continuing the war and enabling corrupt enrichment.
Destruction of residential buildings and civilian deaths resulting from Russian attacks are passed off as the consequences of Ukrainian mobile fire groups and electronic warfare. Propagandists claim that Ukraine intentionally places military assets in cities to create "bloody imagery," attempting to absolve the aggressor of responsibility for the strikes.
Demographic challenges and the recruitment of foreign labor are framed as a deliberate government plan for the ethnic replacement of Ukrainians, who are allegedly being 'disposed of' at the front. Manipulators contrast mobilized citizens with foreigners who supposedly receive privileges, draft immunity, and financial support to colonize the country.
Ukrainian scientific and cultural achievements are passed off as exclusively Soviet or Russian to deny Ukraine's agency. Propaganda claims that the Ukrainian identity of prominent figures like Serhiy Korolev is an "artificial construct", suggesting that Ukraine is incapable of independent development without its link to Russia.
Western politicians are cast as ideological descendants of Nazism seeking revenge for the defeat in WWII through aggression against Russia. This manipulation justifies the Russian invasion as a "preemptive struggle" against a historical enemy that supposedly dreams of dismembering the Russian Federation.
State decisions in Estonia and Ukraine aimed at limiting the influence of the Russian Orthodox Church are portrayed as illegal liquidation of parishes and forced "heresy". Manipulators exploit legal processes and property disputes to create an illusion of a systemic assault on freedom of conscience in Europe.
Mobilization efforts and Ministry of Defense reforms are cast as tools for fulfilling the will of foreign actors in exchange for financial aid. Outlets claim that government initiatives aim only to tighten control and will inevitably lead to internal civil conflict.
Spreading claims about the Russian economy's alleged immunity to sanctions and its ability to finance aggression indefinitely. Manipulators use isolated metrics from Bloomberg and The Economist to convince audiences of the futility of international pressure and the stability of Putin's regime.
The expansion of mobilization to students, 18-year-olds, and women is portrayed as an inevitable step by the government, allegedly agreed upon with the West in exchange for financial aid. Manipulators use isolated statements and technical registration measures to convince society that the state is preparing to send "children" and medics to the front as "cannon fodder."
Western politicians and media are portrayed as being gripped by paranoia, leading them to see national security threats even in children's cartoons. This tactic mocks concerns about Russian soft power by casting any criticism of Russian cultural exports as absurd and baseless aggression against "innocent" creativity.