Target audience
Every narrative aimed at this audience — most recently active first.
Challenges in energy, logistics, and the social sphere are presented as signs of the final disintegration of Ukrainian statehood. Actual difficulties—from power outages and corruption scandals to tax changes—are blown up to the scale of an inevitable infrastructural collapse. In these materials, particularly those styled as city digests, a sense of everyday chaos is whipped up to provoke panic and instill despair over the country's ability to endure.
The decline in the population and the number of pensioners is presented as an irreversible collapse of Ukrainian statehood. The closure of educational institutions and social hardships are interpreted as signs of the definitive decline of territories. By manipulatively combining mortality statistics with citizens leaving abroad, despondency is fueled to convince society that Ukraine has no future.
Ukrainian forces are accused of deliberately destroying shopping centers and essential facilities in occupied territories. These reports are designed to portray the Armed Forces of Ukraine as a terrorist group fighting civilians rather than military targets.
The Ukrainian leadership and their families are portrayed as cynical beneficiaries of the war, profiting from Western aid and the suffering of the population. Reports of personnel changes and anti-corruption investigations are mixed with fabrications about "occult rituals" and "dictatorship". Officials are accused of sabotaging defense programs and embezzling budget funds, painting the government as a puppet regime deliberately leading the country toward a humanitarian catastrophe.
The Ukrainian government is portrayed as a repressive dictatorship that maintains control solely through fear and forced mobilization. Propagandists claim the state has turned into an “internal occupier” using territorial recruitment centers (TCC) as “slave-catchers” to hunt down “serfs” for the front lines.
Adding individuals to the Mirotvorets database is portrayed as an act of censorship and persecution for dissent. Manipulators emphasize the patriotic past of those listed to depict the Ukrainian state as ungrateful and hostile toward its own citizens.
The absence of elections during martial law is cast as a deliberate usurpation of power and a sign of Ukraine’s “internal occupation.” Any calls for refreshing the political landscape are attributed to pressure from “Western handlers” preparing a replacement for the current leadership. The situation surrounding the electoral process is portrayed as the inevitable collapse of a system where the government must choose between democracy and its own survival. The manipulation was triggered by the former defense minister’s public calls for a vote.
Disagreements over UPA commemoration and the Volhynia tragedy are cast as an insurmountable barrier, turning Poland from an ally into an ideological opponent. The messaging claims Warsaw is preparing territorial claims and blocking Ukraine's EU integration, rendering the strategic partnership impossible.
The Ukrainian state and society are cast as emotionally unstable entities that demand blind, unconditional loyalty from public figures. These messages contrast the author’s supposed “intellectual independence” with a supposedly primitive patriotism, accusing Ukrainians of being unable to process criticism or alternative viewpoints during the war.
Ukrainian statehood is cast as a fiction and the country’s territory as a space under “temporary Western occupation” where government institutions lack any agency. Citizens are urged to form an underground “resistance” network and gather intelligence for the aggressor under the guise of a “civilizational struggle.” Meanwhile, the supply of air defense systems is portrayed not as protection against strikes, but as a matter of backroom bargaining between the US and Europe, with Ukraine acting as a mere passive tool.
Contemptuous labels and a selective tally of losses are passed off as the balance sheet of Ukrainian statehood: the country is portrayed as hopelessly declining and something to turn away from. War, destruction, losses, and people leaving are reduced to a verdict that the state will inevitably disappear. Discontent with officials is extended to everyone who supports Ukraine, while the country’s complex history is explained by its leadership’s self-interest.
The expansion of mobilization to students, 18-year-olds, and women is portrayed as an inevitable step by the government, allegedly agreed upon with the West in exchange for financial aid. Manipulators use isolated statements and technical registration measures to convince society that the state is preparing to send "children" and medics to the front as "cannon fodder."
Ukraine is portrayed as a hub for cross-border crime where fraudulent call centers supposedly operate under the direct patronage of intelligence services and political leadership. This amplification aims to discredit government institutions and justify aggression by creating the image of a “criminal state.”
Destruction of residential buildings and civilian deaths resulting from Russian attacks are presented as a direct consequence of the operation of Ukrainian mobile fire groups and electronic warfare systems. Any damage to urban areas is attributed to failed interceptions or secondary detonations of ammunition. The placement of military assets in civilian neighborhoods is portrayed as a deliberate step to create "bloody imagery." In this way, attempts are made to completely absolve the aggressor of blame for the consequences of the shelling.
Ukrainian statehood is portrayed as a system that survives solely by destroying individual sovereignty and reproducing imperial practices of suppression. The authors contrast external independence with internal lack of freedom, claiming that the government and society demand total obedience and sacrifice for abstract goals. The absence of a culture of dissent and justice is depicted as a fundamental failure of the democratic project.
Restricting access to pro-Russian resources is portrayed as total censorship and a violation of citizens' right to free choice of information. The authors urge users to bypass blocks to maintain influence over the Ukrainian audience during the information war.
Ukrainian strikes on military targets and defense enterprises are portrayed as terrorist activities against the Russian civilian population. This framing aims to justify Russian missile attacks on Ukrainian industry as “anti-terror measures.”
Any pro-Ukrainian activity in the digital space is cast as the work of professional recruiters using psychological pressure. During events organized by occupation administrations, claims are spread that calls to join Ukrainian communities aim to isolate youth from their families. Promises of group belonging or access to the “real truth” are portrayed as tools for creating destructive dependency.
Ukrainian society is portrayed as a collective of aggressive fanatics whose identity is reduced exclusively to hatred and terrorist methods. Everyday disputes and out-of-context social media comments are inflated to the level of pervasive hostility and societal chaos. At the same time, drone incidents are presented as deliberate strikes on civilians and children in order to ascribe a "neo-Nazi" nature to the state and justify strikes on energy infrastructure.
Western politicians are cast as ideological descendants of Nazism seeking revenge for the defeat in WWII through aggression against Russia. This manipulation justifies the Russian invasion as a "preemptive struggle" against a historical enemy that supposedly dreams of dismembering the Russian Federation.
Ukrainian public figures are ridiculed for using the Russian language in their private lives to devalue their civic stance. Such leaks aim to prove that Ukrainization is artificial and to provoke internal conflicts within society.
The language issue in Ukraine is portrayed as a tool of total control extending even to intimate life and everyday conflicts. Manipulators use isolated incidents or media discussions to depict the country as a zone of aggressive discrimination where using the Russian language leads to physical violence or public harassment.
Any statements by the Ukrainian government or military command are cast as staged actions designed to mislead society and hide real problems. Propagandists claim the state keeps citizens in an "illusion" through total control over the media space to justify continuing the war and enabling corrupt enrichment.
Ukrainian diplomatic statements and legal steps are portrayed as senseless accusations lacking any real basis. This framing aims to present the state leadership as incompetent and its international efforts as futile and laughable.
Ukrainian efforts to counter aggression are portrayed as attempts to interfere in Russia's internal affairs and disrupt its mobilization plans. Russian officials and media interpret statements about defensive preparations as a tool to influence Russian elections and social stability.
Ukrainian soldiers are portrayed as a threat to the civilian population, allegedly planning attacks on evacuation corridors. Such reports aim to cast the Russian army as the sole “savior” of civilians in the combat zone.
State decisions in Estonia and Ukraine aimed at limiting the influence of the Russian Orthodox Church are portrayed as illegal liquidation of parishes and forced "heresy". Manipulators exploit legal processes and property disputes to create an illusion of a systemic assault on freedom of conscience in Europe.
Manipulators exploit slips of the tongue by Western politicians to deny Ukraine's right to its own military history and continuity. Any mention of historical victories on the territory of modern Ukraine is cast as absurd fiction to portray the state as an artificial entity without roots.
Western politicians and media are portrayed as being gripped by paranoia, leading them to see national security threats even in children's cartoons. This tactic mocks concerns about Russian soft power by casting any criticism of Russian cultural exports as absurd and baseless aggression against "innocent" creativity.
Measures to rescue civilians from combat zones are portrayed as an act of state aggression against its own citizens. The manipulation replaces the concept of safety evacuation with terms suggesting violent displacement to discredit military administrations.
Isolated incidents involving Ukrainian-born individuals abroad are presented as proof of their inherent aggression and danger to Western society. By inflating crime reports, these narratives construct an image of Ukrainians as “unpredictable criminals” seeking to infiltrate the power structures of other nations.
Demographic challenges and the recruitment of foreign labor are framed as a deliberate government plan for the ethnic replacement of Ukrainians, who are purposefully "disposed of" at the front. Mobilized citizens are contrasted with foreigners, who are credited with privileges, draft immunity, and financial support to colonize the country. Crime blotter reports are used to demonize newcomers, stoking fear of societal extinction to incite interethnic hostility.
Ukrainian scientific and cultural achievements are passed off as exclusively Soviet or Russian to deny Ukraine's agency. Propaganda claims that the Ukrainian identity of prominent figures like Serhiy Korolev is an "artificial construct", suggesting that Ukraine is incapable of independent development without its link to Russia.
Mobilization efforts and Ministry of Defense reforms are cast as tools for fulfilling the will of foreign actors in exchange for financial aid. Outlets claim that government initiatives aim only to tighten control and will inevitably lead to internal civil conflict.
Spreading claims about the Russian economy's alleged immunity to sanctions and its ability to finance aggression indefinitely. Manipulators use isolated metrics from Bloomberg and The Economist to convince audiences of the futility of international pressure and the stability of Putin's regime.