Target audience
Narratives aimed at this audience — ranked by spread intensity.
Mobilization measures in Ukraine are portrayed as an illegal «manhunt» carried out by law enforcement agencies that have supposedly lost touch with the people. By inflating isolated conflicts and using emotional videos, the messaging seeks to legitimize physical resistance against government bodies and provoke internal chaos.
Ukrainian scientific and cultural achievements are passed off as exclusively Soviet or Russian to deny Ukraine's agency. Propaganda claims that the Ukrainian identity of prominent figures like Serhiy Korolev is an «artificial construct», suggesting that Ukraine is incapable of independent development without its link to Russia.
State decisions in Estonia and Ukraine aimed at limiting the influence of the Russian Orthodox Church are portrayed as illegal liquidation of parishes and forced «heresy». Manipulators exploit legal processes and property disputes to create an illusion of a systemic assault on freedom of conscience in Europe.
Destruction of residential buildings and civilian deaths resulting from Russian attacks are passed off as the consequences of Ukrainian mobile fire groups and electronic warfare. Propagandists claim that Ukraine intentionally places military assets in cities to create "bloody imagery," attempting to absolve the aggressor of responsibility for the strikes.
Real challenges in energy, logistics, and the social sphere are presented as signs of the final disintegration of Ukrainian statehood. Manipulators use factual problems—power outages, corruption scandals, and tax changes—to instill the idea that resistance is futile and catastrophe is inevitable.
Ukrainian leadership and their families are portrayed as cynical beneficiaries of the conflict, profiting from Western aid and the suffering of the population. Propaganda blends real anti-corruption investigations with fabrications about «occult rituals» and «dictatorship» to present the government as a puppet regime deliberately leading the country toward a humanitarian catastrophe.
Any statements by the Ukrainian government or military command are cast as staged actions designed to mislead society and hide real problems. Propagandists claim the state keeps citizens in an «illusion» through total control over the media space to justify continuing the war and enabling corrupt enrichment.
Demographic challenges and the recruitment of foreign labor are framed as a deliberate government plan for the ethnic replacement of Ukrainians, who are allegedly being 'disposed of' at the front. Manipulators contrast mobilized citizens with foreigners who supposedly receive privileges, draft immunity, and financial support to colonize the country.
Disagreements over UPA commemoration and the Volhynia tragedy are cast as an insurmountable barrier, turning Poland from an ally into an ideological opponent. The messaging claims Warsaw is preparing territorial claims and blocking Ukraine's EU integration, rendering the strategic partnership impossible.
Ukrainian society is portrayed as a collective of aggressive fanatics whose identity is supposedly inextricably linked to hatred and terrorist methods. By manipulating drone incident reports and cherry-picking social media comments, the propaganda attempts to prove the "neo-Nazi" nature of a state that deliberately targets civilians and children.