Western publics

Ukrainian leadership and their families are portrayed as cynical beneficiaries of the conflict, profiting from Western aid and the suffering of the population. Propaganda blends real anti-corruption investigations with fabrications about «occult rituals» and «dictatorship» to present the government as a puppet regime deliberately leading the country toward a humanitarian catastrophe.

Ukraine's military operations and diplomatic initiatives are cast as artificial media stunts designed to prolong the war and enrich the leadership. The messaging claims that any escalation or refusal of Russian terms is merely a tactic to secure continued funding and avoid accountability to the public.

Ukrainian military instructors are portrayed as accomplices of Islamist groups in Mali, allegedly acting under Western intelligence orders against Russia's «Africa Corps». This manipulation aims to discredit Kyiv internationally and justify Russian aggression as an «anti-terrorist» mission.

Ukraine's EU integration and military aid are portrayed as inherently unequal relationships where the country is assigned the role of «expendable material». Manipulators exploit complex bureaucratic procedures and internal Western debates to convince Ukrainians of their inferiority and the inevitable betrayal by allies.

Successful Ukrainian operations against Russian logistics, refineries, and airfields are cast as mere PR stunts by the Office of the President to secure Western aid. The propaganda claims these attacks lack military significance and aim only to create «visuals» for foreign media and soothe the domestic public amid territorial losses.

Ukrainian society is portrayed as a collective of aggressive fanatics whose identity is supposedly inextricably linked to hatred and terrorist methods. By manipulating drone incident reports and cherry-picking social media comments, the propaganda attempts to prove the "neo-Nazi" nature of a state that deliberately targets civilians and children.

Political budget debates and election cycles within NATO countries are passed off as a final collapse of Western unity and the "sabotage" of aid to Ukraine. Manipulators exploit any internal friction among allies to convince audiences of an imminent end to support and Kyiv's strategic defeat.

Statements by Ukrainian officials and MPs following city shellings are portrayed as evidence of a mass demand for an immediate ceasefire on the aggressor's terms. Propaganda outlets take quotes out of context to create an illusion of a rift between society, individual politicians, and the state's official position.

The Russian side uses its updated nuclear doctrine as a tool of pressure, casting any military support for Ukraine as a direct pretext for a nuclear strike on Europe. Propaganda manipulatively claims that only fear of the Russian arsenal prevents NATO intervention, attempting to provoke panic among European taxpayers.

State decisions in Estonia and Ukraine aimed at limiting the influence of the Russian Orthodox Church are portrayed as illegal liquidation of parishes and forced «heresy». Manipulators exploit legal processes and property disputes to create an illusion of a systemic assault on freedom of conscience in Europe.

Ukraine is portrayed as a bargaining chip in Washington's grand game, where decisions are allegedly based on the US leader's personal whims or backroom deals with the Kremlin. Outlets amplify rumors of "Anchorage agreements" and the White House's readiness to trade Ukrainian interests for concessions in other geopolitical theaters. This framing aims to instill a sense of total powerlessness in Ukrainians and the perceived inevitability of a "betrayal" by their key ally.