Discrediting the Ukrainian President through “curse” and “drug addiction” labels

What it claims

Volodymyr Zelenskyy is portrayed as a toxic burden for Western leaders, supposedly bringing misfortune and dragging the world into a global conflict. His actions are cast as cynical attempts to sustain corrupt rackets, accompanied by personal insults to undermine his international standing.

Target audience

Examples (paraphrased)

We paraphrase rather than quote: propaganda's exact wording is built to spread, so we carry the claim and not the craft. Each example cites the post it came from.

• Western politicians are falling victim to the “Zelensky curse,” which ruins their careers after contact with Kyiv.

  Strategic Culture, 31 Jul 2026

  strategic-culture.su/news/2026/07/31/the-zelensky-curse-revisited-and-its-ultimate-victims/

• Donald Trump is supposedly losing patience with his “cokehead friend” in Kyiv amid the merging of conflicts in Iran and Ukraine.

  Strategic Culture, 30 Jul 2026

  strategic-culture.su/news/2026/07/30/trumps-new-migraine-did-iran-and-ukraine-wars-just-merge-into-one/

We link archived copies rather than the posts themselves, so that checking our work sends no traffic to the source. Where a platform cannot be archived, we print the post's address instead of linking it.

Goal

To convince Western audiences that supporting Ukraine is dangerous and futile due to the personal qualities of its leader.

Techniques used

• Name Calling or LabelingUsing insulting epithets like “cokehead” and inventing mystical concepts such as the “Zelensky curse.”
• Loaded LanguageDescribing state policy as a “corrupt money racket” and “cynical sales pitches.”

The real grievance it exploits

War fatigue and the fear among Western taxpayers that their resources are being wasted on corrupt regimes or are provoking World War III.

How to counter

• Technique exposure: The use of irrational concepts like a “curse” and unsubstantiated accusations of drug addiction is a classic dehumanization method aimed at distracting from the substance of Ukraine’s defensive war.

Sources (all time)

• Diana PanchenkoTier 1163,942 followers
  2 posts · 30 Jul – 3 Aug 2026

  • 3 Aug · x.com/Panchenko_X/status/2084289893824364548
  • 30 Jul · x.com/Panchenko_X/status/2082906042040537451
• Strategic CultureTier 1~700K monthly visitors
  3 posts · 30–31 Jul 2026

  • 31 Jul · strategic-culture.su/news/2026/07/31/the-zelensky-curse-revisited-and-its-ultimate-victims/
  • 31 Jul · strategic-culture.su/news/2026/07/31/ukraine-strike-iran-cynical-zelensky-sales-pitch/
  • 30 Jul · strategic-culture.su/news/2026/07/30/trumps-new-migraine-did-iran-and-ukraine-wars-just-merge-into-one/