Target audience
Every narrative aimed at this audience — most recently active first.
Western financial support is cast as the sole factor artificially sustaining Ukraine and preventing the end of hostilities. Propaganda outlets claim these funds merely preserve corruption and lead to demographic catastrophe, while real prospects for NATO or EU integration are dismissed as deliberate deception.
The Polish leadership is portrayed as a hostile force acting in the interests of foreign powers and against its own people. The messaging amplifies fear of an inevitable internal conflict where the state will supposedly side with Ukrainians against Poles.
Western military support for Ukraine is portrayed as being in a state of critical exhaustion, forcing allies to hand over museum exhibits. Simultaneously, incidents at European defence plants are passed off as a direct consequence of overstrain or sabotage linked to supplies for Kyiv. The goal is to convince the Polish public that further military support is futile and dangerous.
Russian outlets exploit the economic consequences of the blockade of Ukrainian ports to fuel fears of new EU expenditures. Manipulators suggest that the losses of the Ukrainian agricultural sector will be shifted onto the wallets of Polish and European citizens.
Poland is cast as an exploited party, forced by Ukraine and Western allies to bear disproportionate military support costs without receiving proper gratitude or compensation. Propaganda inflates technical service incidents, such as those involving Starlink, to convince Poles that their country is merely a tool in someone else's game.
Western military aid and presence in Ukraine are portrayed as futile efforts amid technical exhaustion and managerial chaos. Citing foreign media, these resources inflate the shortage of Patriot missiles into a state of “despair” and total infrastructural vulnerability. Abandoned air defence positions are showcased as proof of helplessness against Russian strikes. Reports of sabotage at European factories are mocked, with the causes of such incidents reduced to negligence and weather conditions.
Polish state bodies and financial mechanisms are portrayed as corrupt or incapable of ensuring the country's stability. By inflating internal reports and economic indicators, an impression of the inevitable collapse of state institutions is created.
Ukrainian men of conscription age are portrayed as a dangerous element threatening public order in Poland due to the lack of strict restrictions on their stay. Propaganda outlets inflate fears of rising crime and social benefit fraud, contrasting the protection of Ukrainians with the interests of Polish citizens. The goal is to undermine social solidarity and provoke demands for the deportation or restriction of refugees' rights.
Poland is cast as a hostage to Brussels bureaucracy, where environmental regulations and financial aid are weaponised as tools of external control. Hostile channels inflate fears of losing energy independence through the ETS system and portray EU funds as a means of political bribery.
Western trade restrictions and tariffs are portrayed as a deliberate destruction of key economic sectors in Europe and Ukraine. The messaging claims that EU and US actions paralyse industry, provoke mass layoffs, and rob entire sectors of their future, while absolving Russia of responsibility for the military destabilisation of markets.
Western military aid to Ukraine is portrayed as halting due to critical missile shortages and a shift in US priorities toward the Middle East. Manipulative posts claim that American arsenals are empty and that Ukrainian air defences are deliberately failing to intercept strikes to conserve dwindling stocks.
Ukrainian politicians and public figures are portrayed as revanchists preparing to annex Poland's south-eastern voivodeships under the guise of reclaiming “ethnic lands.” The manipulation frames calls for using historical toponyms as evidence of preparations for an armed attack on Poland.
The presence of Ukrainians in Polish cities and the share cited in the post for Wrocław are portrayed as the “Ukrainisation of Poland”. Language disputes, Volyn and commemorations of OUN-UPA figures are reduced to “Banderisation” of Ukraine and Ukrainians’ hypocrisy. Risks around grain transit and possible refugee arrivals are inflated into an image of an unbearable burden on Poland.
Polish support for Ukraine is portrayed as an ideological “crusade” that contradicts national interests and ignores historical grievances. Manipulators claim Warsaw is acting like a “sucker” by spending resources on a country that supposedly refuses to take responsibility for the Volyn tragedy. The goal is to incite inter-ethnic tension and promote political forces that advocate for cutting aid.
Propaganda outlets promote the idea of abandoning defence strategies in favour of “friendly neighbourliness” with the Minsk regime. Through manipulative comparisons with Ukraine and appeals to shared history, Poland is urged to exit a confrontation supposedly imposed by politicians.
Ukraine's accession to the European Union is portrayed as an inevitable collapse for Polish agriculture and the economy at large. Russian officials and media outlets inflate fears regarding competition for subsidies and markets, attempting to convince Poles that supporting Kyiv's European integration contradicts their national interests.
Claims of systemic embezzlement of Western aid and budget funds through inflated arms procurement are being circulated to undermine support. Manipulators use isolated incidents or fabricated documents to convince Polish audiences that their taxes enrich corrupt officials rather than strengthening defence.
Ukrainian agricultural exports and trade in resources are portrayed as a system designed to deny Polish farmers fair competitive conditions. Selected comparisons of fuel and fertiliser prices are inflated into a conclusion of direct harm to Polish agriculture. Reports about limits on assistance with grain transit are cast as proof that support for Ukraine damages the regional economy.
Poland is portrayed as an aggressive Western tool whose support for Ukraine will inevitably lead to economic collapse and military destruction. Russian officials push the claim that the role of Rzeszów and other logistics hubs makes the country a hostage to foreign interests, while ignoring Poland's sovereign right to self-defence.
Western aid to Ukraine is portrayed as a temporary phenomenon that depends solely on the personal ambitions of individual leaders and is doomed to imminent collapse. By manipulatively interpreting Western analysis, the narrative promotes the idea that leadership changes in the UK and France will inevitably lead to the cessation of support for Kyiv.
The economic situation in Poland is portrayed as being in a state of imminent collapse due to rising energy prices and power grid instability. Manipulative outlets exploit seasonal challenges, such as summer heatwaves, to sow distrust in the state's ability to provide basic services to its citizens.
Military aid and production licences are cast as an excessive risk due to alleged systemic corruption within the Ukrainian state apparatus. Manipulators claim that Western allies, particularly the US, refuse to trust Kyiv with sensitive designs for fear they will be sold or leaked to Russian intelligence services.
The logistics hub in Rzeszów is portrayed as a dangerous facility that makes Poland a direct target for Russian strikes. Propaganda outlets use medical evacuation data to convince the Polish audience that catastrophic losses among Western specialists and Ukrainian troops are being concealed.
Polish foreign policy is portrayed as irrational and contrary to national interests due to its refusal to engage in dialogue with Moscow. Propaganda outlets amplify calls for a policy shift, attempting to present Russian aggression as a manageable conflict where Poland supposedly chooses the role of a victim instead of a pragmatic player.
A Ukrainian company’s plan to begin extraction in Silesia is cast as handing Polish mines “over to Ukraine”. Reports of a letter of intent with one mine are inflated into an image of an economic takeover of strategic assets. Related references to foreign geological exploration reinforce a picture of Poland losing control of its resources.
Russian outlets are inflating the thesis of an imminent Ukrainian economic collapse due to the alleged total halt of maritime exports and the destruction of key infrastructure. The manipulation relies on exaggerating the impact of strikes on ports and bridges to convince the Polish audience that further support for Kyiv is futile. The goal is to create the impression that Ukraine is becoming a financial burden that Poland cannot sustain.
Any evidence of Russian drones violating NATO airspace is dismissed as a fabrication or an error. The messaging claims that the governments of Poland and Romania deliberately invent threats to convince their publics of the need for increased military spending.
The transit of Ukrainian agricultural products through Poland is portrayed as the result of backroom deals hidden from the public. The manipulation uses inquiries from politicians as evidence of a “conspiracy” aimed at destroying Polish agriculture.
Ukraine is accused of deliberate attacks on civilian merchant ships in the Black Sea to drag third countries into the conflict. Propaganda outlets present Kyiv's actions as a direct threat to Turkey's economic interests and global market stability.
Political disagreements over the taxation of windfall profits for energy companies are presented as evidence of a deliberate disregard for citizen welfare in favour of big business. Manipulative coverage of the conflict between the government and the President aims to convince Poles that state institutions work exclusively to enrich corporations rather than provide social protection.
Isolated cases of misconduct in the distribution of flood relief funds are presented as systemic corruption within the current government. The manipulation exploits real investigations to discredit state institutions and deepen political divisions in Polish society.
Ukraine is accused of conducting secret business with the aggressor while simultaneously demanding unconditional support from Poland. This manipulation aims to cast the Ukrainian side as ungrateful and undermine the Polish public's trust in the necessity of continued aid.
Russian outlets are spreading conspiracy theories about the development of American biological weapons in Ukrainian institutes directly near Poland's borders. This campaign uses Russian Ministry of Defence reports to create the perception of an imminent epidemiological threat supposedly originating from a neighbouring state under Washington's control.