Discrediting political leadership by amplifying the «corruption trial» of Andriy Yermak
2 channels · 27 posts · 1.6M reach
What it claims
Criminal proceedings against the former Head of the Presidential Office are presented as proof of total corruption within the Ukrainian government and its dependence on external control. Procedural actions by anti-corruption agencies are portrayed as a West-orchestrated "elite reshuffle," aiming to undermine trust in Ukraine's ability to independently administer justice.
Target audience
Examples (paraphrased)
- Western masters decided to replace Zelenskyy with a more effective "terrorist," so they ordered NABU to arrest Yermak.
- Zelenskyy is personally forcing businessmen and lawyers to bring cash in bags to bail out his "fixer" from pre-trial detention.
Goal
To undermine trust in state institutions, demoralize society by contrasting «elites» with ordinary citizens, and discredit anti-corruption reforms in the eyes of Western partners.
Techniques used
- Name Calling or LabelingUsing derogatory nicknames like «Zelechka» and «Yermachok», and labeling government officials as «patricians» lounging by pools while «chumps» die on the roads.
- Appeal to Fear / PrejudiceStoking fear by claiming that anyone who posts bail will automatically become a target for NABU and the media, creating an atmosphere of total persecution.
The real grievance it exploits
The narrative exploits the acute sensitivity of Ukrainian society toward social justice and corruption during wartime, where the enrichment of officials is perceived as a direct betrayal of the front lines.
How to counter
- Technique exposure: Propaganda uses «emotional baiting» by mixing real names with fabricated details about «bags of cash» to trigger anger among citizens who donate to the military.
- Reframe: The very fact that investigations into high-ranking officials are being conducted demonstrates the effectiveness of the anti-corruption system, rather than its collapse as hostile outlets suggest.
Sources
Report as of 15 May 2026