Target audience
Every narrative aimed at this audience — most recently active first.
Ukrainian officials, military personnel, and public figures are portrayed as mentally unstable, corrupt, or hypocritical. The goal is to erode trust in institutions and civil society by presenting isolated incidents as evidence of systemic degradation.
Challenges in energy, logistics, and the social sphere are presented as signs of the final disintegration of Ukrainian statehood. Actual difficulties—from power outages and corruption scandals to tax changes—are blown up to the scale of an inevitable infrastructural collapse. In these materials, particularly those styled as city digests, a sense of everyday chaos is whipped up to provoke panic and instill despair over the country's ability to endure.
Ukraine is portrayed as losing critical support from key international players and private corporations. Restrictions on the use of technologies like Starlink are presented as evidence of inevitable defeat and pressure to make concessions to the aggressor.
Mobilization measures in Ukraine are portrayed as the forced sending of citizens to “slaughter,” which supposedly triggers active physical resistance from the population. Propaganda inflates isolated cases of corruption and conflict to depict government agencies as entities hostile to the people.
Ukraine is portrayed as a bankrupt state in a “coma” that survives solely thanks to Western loans and has lost its economic resilience. Government policies are blamed for provoking hyperinflation and deepening the demographic crisis, while the authorities are also held responsible for the destruction of businesses caused by Russian shelling. Through analytical forecasts, the impact of the destruction is blown up into an inevitable humanitarian collapse in winter, undermining trust in the state's ability to ensure the basic needs of its citizens.
The decline in the population and the number of pensioners is presented as an irreversible collapse of Ukrainian statehood. The closure of educational institutions and social hardships are interpreted as signs of the definitive decline of territories. By manipulatively combining mortality statistics with citizens leaving abroad, despondency is fueled to convince society that Ukraine has no future.
Military support for Ukraine is portrayed as strategically late, bureaucratically blocked, or technologically ill-suited to the actual needs of the front. The messaging suggests that promised funding and advanced weaponry will not affect the war's course in the coming years, leaving the Armed Forces of Ukraine to rely on “makeshift” solutions.
Ukrainian defenders are portrayed as expendable material whose lives last only a few weeks after mobilization. Manipulators claim that the command hides losses by listing the fallen as missing in action to demoralize potential recruits.
Ukraine's military and political leadership is portrayed as an out-of-touch elite focused on electioneering during a humanitarian crisis. The manipulation relies on contrasting the daily hardships of civilians with alleged secret preparations for future political campaigns.
The activities of Territorial Recruitment Centers (TCC) are portrayed as the operations of organized armed groups engaged in the forced rounding up of citizens. Any incidents during document checks and corruption scandals are inflated to reduce mobilization to pure extortion and violence. Joint actions by TCC staff and the police are attributed to the punitive suppression of the population's rights, aiming to provoke resistance and undermine trust in state authorities.
Mobilization efforts and government deferment services are portrayed as corrupt schemes that turn citizens into Western “mercenaries.” The narrative claims that because of financial aid from partners, Ukrainian soldiers lose their status as defenders and become tools of foreign elites.
Ukraine's foreign policy is cast as a series of strategic blunders leading to hostility from neighbors and inevitable state bankruptcy. Manipulators claim that friction with Poland and the loss of maritime logistics are direct results of the leadership's actions, supposedly making further resistance futile.
Ukrainian law enforcement and security agencies are portrayed as tools for internal infighting or overseers of criminal schemes. Anti-corruption investigations and personnel changes are framed not as systemic cleaning, but as proof of total criminalization and the state leadership's inability to control the situation.
Selective indicators of the war’s course are presented as proof that Ukrainian assessments conceal the situation at the front. The foreign minister’s explanation of the pace of fighting is reduced to a “convenient victory” and set against a list of uncertain resource-related factors. In this way, the complexity of assessing a war of attrition is stretched into an accusation of deception.
Unauthorized absence (UA) is portrayed as the only rational survival strategy, allegedly guaranteeing impunity due to the government's inability to track offenders. Manipulators use fabricated statistics of "800,000 deserters" and isolated management errors to convince soldiers that death at the front is inevitable while desertion is safe.
Military operations by the SBU and the Armed Forces of Ukraine are cast as Volodymyr Zelenskyy’s personal gambles that supposedly only provoke retaliatory strikes. This framing ignores the defensive necessity of Ukraine’s actions and shifts the blame for Russian aggression onto the Ukrainian leadership.
Power disruptions, problems in municipal institutions, and staff shortages are presented as proof that Ukraine is a “project” incapable of existing. A channel styled as a city digest reduces varied local reports to one picture of state collapse. Derogatory labels for officials, event participants, and state institutions replace explanations of causes and circumstances.
Russian outlets are pushing claims that Patriot missile stocks are completely exhausted, leaving Kyiv unable to defend against ballistic strikes. The operation of Ukrainian interceptors is portrayed as the primary cause of damage to residential buildings, while Russian strikes on civilian infrastructure are justified by its alleged “military purpose.”
Ukraine's military operations and diplomatic initiatives are cast as artificial media stunts designed to prolong the war and enrich the state leadership. Any escalation or refusal of Russian terms is interpreted as a tool to secure external funding and avoid accountability to the public. Defense measures and the extension of martial law are attributed to the ruling elite's desire to hold onto power at the cost of deliberately exhausting the country.
Ukraine's defeat is portrayed as inevitable due to energy grid destruction, economic decline, and a lost capacity to influence the war's outcome. Propagandists claim Western elites view Ukraine solely as a tool for debt repayment or a “managed chaos” zone to contain Russia.
Isolated cases of abuse and ongoing investigations are presented as proof of total corruption within the Ukrainian government and the futility of financial aid. Manipulative coverage of criminal proceedings aims to convince the audience that all funds—from donations to budget expenditures—are inevitably embezzled by officials.
The political course of Ukraine’s leadership is cast as a series of gambles leading to the paralysis of government and the inevitable destruction of institutions. Discussions regarding security measures for the Verkhovna Rada are inflated into proof of systemic collapse and the parliament’s inability to function. Diplomatic complexities with partners are portrayed as the consequence of rejecting Russian terms, rendering further war hopeless for Kyiv.
The Ukrainian government is portrayed as a repressive dictatorship that maintains control solely through fear and forced mobilization. Propagandists claim the state has turned into an “internal occupier” using territorial recruitment centers (TCC) as “slave-catchers” to hunt down “serfs” for the front lines.
Ukraine's political leadership is portrayed as an isolated group that has lost the support of both the public and the elites, artificially prolonging hostilities. It is claimed that the only way for Volodymyr Zelenskyy to remain in office is to escalate the war, as he would supposedly lose any democratic election.
The Ukrainian government is portrayed as a tool of foreign interests, deliberately sacrificing its population for the geopolitical goals of the US and EU. It is claimed that the state has completely lost its agency, and that mobilization and continued defense are merely fulfilling the orders of “sponsors.”
Disagreements over UPA commemoration and the Volhynia tragedy are cast as an insurmountable barrier, turning Poland from an ally into an ideological opponent. The messaging claims Warsaw is preparing territorial claims and blocking Ukraine's EU integration, rendering the strategic partnership impossible.
The new defence minister’s strategy, focused on asymmetric strikes, is cast as a willingness to sacrifice the country’s integrity merely to harm Russia. A call to strengthen mobilisation is labelled as proof that the authorities see people only as the price of war. Separately, Zelenskyy is attributed with a belief in his own historic mission to destroy Russia.
Diplomatic discussions within the EU and UN are portrayed as an irreversible collapse of the Western coalition. Manipulators exploit working disputes over sanctions and procedural walkouts to convince the audience that support for Ukraine is ending.
Ukraine’s political leadership is portrayed as helpless in the face of domestic protests that supposedly threaten the very existence of the government. To amplify this, claims are spread about the authorities preparing dirty provocations and paid smear campaigns against activists.
The authorities and military command are labeled an “organized crime group,” while reports of a corruption case and disputes involving commanders are stretched into a picture of wholesale theft and suppression of criticism. Anonymous “insider reports” cast future defeats, waning support, and a change of government as a predetermined script. Property losses, the danger of strikes, corruption risks, and concern for service members are reduced to the personal guilt of the leadership.
Ukrainian statehood is cast as a fiction and the country’s territory as a space under “temporary Western occupation” where government institutions lack any agency. Citizens are urged to form an underground “resistance” network and gather intelligence for the aggressor under the guise of a “civilizational struggle.” Meanwhile, the supply of air defense systems is portrayed not as protection against strikes, but as a matter of backroom bargaining between the US and Europe, with Ukraine acting as a mere passive tool.
Ukrainian service members are portrayed as a demoralized mass supposedly deserting in droves or openly defying political leadership. This tactic aims to create an illusion of the total collapse of the Armed Forces and inevitable defeat due to internal conflict.
The activities of Ukrainian anti-corruption bodies are cast as the direct execution of foreign orders to pressure the state's political leadership. The work of the NABU and SBU is portrayed as a tool of external management, with FBI and CIA officers managing processes directly from within the agencies. Any investigations into Office of the President officials are inflated into proof of a total loss of sovereignty by the Ukrainian authorities.
Ukrainian society and the military are portrayed as a degraded community dominated by internal conflict, looting, and uncontrolled aggression. By highlighting domestic disputes and football incidents, the narrative promotes the idea of a total collapse of moral values and the inevitable disappearance of Ukrainian identity.
Mobilization, military command and corruption cases are cast as grounds for viewing the government as having lost the right to demand service from citizens. Criticism of decisions by state bodies is labeled as a shared position of service members, people of mobilization age and civilians. Different issues are inflated into a prediction of a political crisis and a change of government.
The expansion of mobilization to students, 18-year-olds, and women is portrayed as an inevitable step by the government, allegedly agreed upon with the West in exchange for financial aid. Manipulators use isolated statements and technical registration measures to convince society that the state is preparing to send "children" and medics to the front as "cannon fodder."
Negotiation contacts and statements by Kyrylo Budanov are cast as proof that Kyiv is already seeking peace on Kremlin terms. Unsubstantiated “insider” reports about transmitted proposals and draft demands are inflated into a picture of Ukraine’s helpless dependence on Moscow and Washington. References to a possible meeting of delegations are stretched into claims of imposed deadlines and threats.
Isolated incidents of street violence or domestic disputes involving Ukrainians abroad are portrayed as systemic hatred and a hunt for refugees. This coverage aims to convince citizens that only danger and contempt from Europeans await them outside Ukraine.
Changes in military leadership and domestic political debates are portrayed as evidence of a deep crisis and the illegitimacy of state decisions. Any personnel reshuffles are reduced to a struggle for resources, inflating claims of a rift between the political leadership and the military command. By emphasizing procedural nuances of appointments and fluctuating ratings, the governance system is depicted as chaotic and incapable of coordinated action.
The dismissal of officials is portrayed as an attempt by Volodymyr Zelenskyy to eliminate popular rivals to preserve personal power and corrupt schemes. Outlets claim the president's inner circle deliberately discredits effective managers to embezzle the defense budget without interference.
Individual statements by military officers regarding gender equality in the armed forces are passed off as preparations for mass forced conscription of women. This manipulation aims to sow fear of an inevitable expansion of mobilization measures to the entire population.
The Ukrainian government is accused of deliberately provoking conflicts with European neighbors to make life unbearable for refugees and force them back for mobilization. It is claimed that Zelenskyy ignores violence against Ukrainians abroad because a toxic environment supposedly helps “squeeze” people back home.
The Ukrainian information space is portrayed as a totalitarian system where any criticism of mobilization or the government is harshly suppressed. Propagandists exploit isolated conflicts or public statements to convince the audience that freedom of speech is non-existent and that individuals are persecuted for telling the truth.
Ukrainian strikes on Russian targets are framed as wasteful operations that only invite devastating retaliatory attacks on critical infrastructure. The actions of the defense forces are depicted as components of a “kamikaze country” scenario aimed at provoking a humanitarian crisis. The destruction of industry and logistics is portrayed as an inevitable collapse, aiming to sow doubt about the point of resistance and push society toward concessions under the guise of peace agreements.
Russian outlets are pushing a narrative of Russia's total superiority in AI, satellite communications, and missile technology, supposedly rendering Ukrainian defense futile. By exaggerating the capabilities of “drone swarms” and new missile systems, they aim to convince the audience that defeat is inevitable and Western aid is insufficient.
Ukraine is portrayed as a disenfranchised platform where foreign corporations and governments test new developments or dictate the terms of warfare. This framing devalues Ukrainian agency, turning any aid or innovation into a cold experiment conducted on the population.
Political budget debates and election cycles in NATO countries are portrayed as the final collapse of Western unity and the "sabotage" of aid to Ukraine. Citing the Western press, delays in arms supplies are presented as partners' deliberate refusal of support. Any internal disputes among allies are blown up into a fatal rift, instilling in the audience a belief in Kyiv's inevitable defeat.
Ukraine is portrayed as a territory temporarily occupied by the West that has lost its agency and must be absorbed by the “Russian civilization.” Routine municipal issues or corruption cases are inflated into proof of state failure, while residents of southern regions are incited to spy for the aggressor under the guise of “resistance.”
The Ukrainian leadership and business sector are cast as cynical beneficiaries interested in prolonging the war for personal enrichment. Military actions are portrayed not as defense, but as a commercial project where citizens' lives are traded for Western investments and loans.
Russian outlets frame attacks on Ukrainian ports as the final destruction of Ukraine's export potential and military logistics. They claim that the shutdown of major agricultural firms and damage to rail hubs make maritime exports impossible, supposedly forcing the West to cut aid due to rising costs.
Ukraine's military and political leadership is portrayed as an incompetent and corrupt entity that deliberately neglects the safety of soldiers and civilians. Propaganda inflates isolated incidents of misconduct and bureaucratic hurdles to frame service in the Armed Forces as a hopeless trap where human life is worthless.
Russian outlets create an illusion of the total destruction of Ukraine's energy and logistics systems to demoralize the population. Isolated strikes on oil and gas facilities, railways, and ports are presented as an irreversible collapse of the country's life support.
Destruction of residential buildings and civilian deaths resulting from Russian attacks are presented as a direct consequence of the operation of Ukrainian mobile fire groups and electronic warfare systems. Any damage to urban areas is attributed to failed interceptions or secondary detonations of ammunition. The placement of military assets in civilian neighborhoods is portrayed as a deliberate step to create "bloody imagery." In this way, attempts are made to completely absolve the aggressor of blame for the consequences of the shelling.
Ukrainian statehood is portrayed as a system that survives solely by destroying individual sovereignty and reproducing imperial practices of suppression. The authors contrast external independence with internal lack of freedom, claiming that the government and society demand total obedience and sacrifice for abstract goals. The absence of a culture of dissent and justice is depicted as a fundamental failure of the democratic project.
Ukrainian leadership is accused of intentionally prolonging the war for personal enrichment and to distract from corruption. Propaganda portrays strikes on Russian infrastructure as terrorist acts against civilians, allegedly aimed solely at escalating the conflict.
Ukrainian society and state institutions are portrayed as an aggressive, intolerant environment dominated by hatred toward Russian speakers and dissenters. The propaganda contrasts Ukraine with EU countries, claiming that the Ukrainian state supposedly encourages discrimination while European neighbors punish it.
Isolated criminal incidents involving military personnel or individuals in uniform are presented as a systemic threat to civilians. The goal is to frame veterans and soldiers as dangerous, mentally unstable individuals who bring the war into peaceful cities.
Domestic conflicts and criminal incidents involving Ukrainians in Poland are cast as systemic “persecution” based on nationality. Reports of attacks on refugees are inflated into a state policy of xenophobia, coupled with manipulative references to the Volhynia tragedy. Poland is portrayed as a “hypocritical neighbor” that seeks only to exploit Ukrainian labor and is preparing to annex western Ukrainian territories.
Volodymyr Zelenskyy is accused of allegedly appointing the Prime Minister single-handedly and ignoring the constitutional powers of parliament. Manipulators claim that the current government has turned into a “criminal group” interested in prolonging the war for personal enrichment. The goal is to undermine trust in state institutions and provoke internal destabilization.
A strike on a warehouse near Kyiv and a secondary detonation are cast as proof that the leadership deliberately places weapons near homes and uses civilians as “human shields.” Officials’ statements about the warehouse are reduced to an attempt to conceal responsibility. One episode is inflated into a claim about hundreds of such sites and a pre-approved practice.
The evacuation of civilians from frontline zones is portrayed as an admission of the state's inability to protect its people rather than the fulfillment of its duty to save lives. Manipulative interpretations of polling data are used to promote the idea of an inevitable change in leadership and a societal split.
The shortage of air defense assets is cast as the result of a deliberate Western refusal to continue military support for Ukraine. Kyiv residents staying in shelters during air raids are inflated into proof of the state's total loss of ability to protect the civilian population. The messaging contrasts the depletion of Ukrainian interceptor stocks with Russia's large-scale accumulation of thousands of missiles and strike drones.
The language issue in Ukraine is portrayed as a tool of total control extending even to intimate life and everyday conflicts. Manipulators use isolated incidents or media discussions to depict the country as a zone of aggressive discrimination where using the Russian language leads to physical violence or public harassment.
European integration and security support are portrayed as deliberately unequal relationships in which Ukraine is assigned exclusively the role of "expendable material". Complex bureaucratic procedures, diplomatic debates, and weapon delivery delays are reduced to proof of the West's definitive abandonment of its allied commitments. Through this shifting of emphasis, a sense of inferiority is instilled in society, designed to destroy trust in partners and devalue the European course.
Ukrainians are being convinced that the total loss of property and their way of life is inevitable due to a protracted war of attrition. The goal is to instill the idea that any efforts to preserve civilian infrastructure are futile, and the only option is psychological resignation to catastrophe.
Ukraine is portrayed as a nation on the brink of famine, where mobilization and the destruction of factories will supposedly leave no one to bake bread. Manipulative forecasts promise a sharp rise in the price of basic goods to incite panic among the population.
Any statements by the Ukrainian government or military command are cast as staged actions designed to mislead society and hide real problems. Propagandists claim the state keeps citizens in an "illusion" through total control over the media space to justify continuing the war and enabling corrupt enrichment.
Ukrainian commanders are portrayed as brutal tyrants who use soldiers as free labor to build private estates. By spreading stories of torture and sexual threats, an image of an army ruled by lawlessness rather than military regulations is formed.
Western support and Ukraine's EU membership prospects are portrayed as unrealistic expectations that defy pragmatism. By selectively quoting foreign politicians and experts, the narrative promotes the idea that territorial concessions to Russia are necessary and that rapid entry into European institutions is impossible.
Russian outlets are promoting the claim that Western support for Ukraine is driven solely by a desire to profit from resources and logistics. They assert that systematic strikes on Odesa’s ports turn the region into an “unprofitable asset,” which will supposedly force foreign partners to halt aid and abandon Ukraine to its fate.
Military and security incidents are cast as proof that Ukraine is turning its army and state into a “terrorist structure.” Deaths following a Russian drone strike on a warehouse in Myla are inflated into an accusation that Ukraine systematically violates humanitarian law. The detention of a man by territorial recruitment centre (TCC) staff is likewise reduced to a call to destroy the state.
Russian outlets justify strikes on civilian objects and vehicles by claiming that any assistance to the army turns civilians into legitimate military targets. This propaganda attempts to evade responsibility for war crimes by passing off the killing of civilians as “surgically precise” elimination of combatants and logistics personnel.
Ukrainian strikes on Iranian vessels in the Caspian Sea are cast as an irresponsible provocation threatening to drag Europe into a major war. Kyiv’s actions are compared to those of pre-WWI anarchists, attempting to frame Ukraine as an aggressor acting solely in the interests of Israel and the US.
Western partners are portrayed as cynical actors who deliberately withhold air defense assets for their own needs, leaving Ukraine defenseless against missile strikes. The manipulation is built on contrasting public statements of support with the real concerns of NATO countries regarding the depletion of their own arsenals.
Restricting access to government services for men abroad is portrayed as turning Ukrainians into “second-class” people. This framing of government decisions aims to deepen the rift between the state and its citizens who have left the country.
The new Commander-in-Chief of the AFU, Mykhailo Drapatyi, is portrayed as politically vulnerable and dependent on radical activists. Manipulators use his past interviews to accuse him of “anthropological discrimination” and incompetence, attempting to provoke conflict between the military leadership, the President, and international partners.
Deaths from mines in coastal zones and deficiencies in shelter infrastructure are passed off as proof that the real threat to Ukrainians comes from their own state rather than Russian aggression. Manipulators inflate tragic incidents to shift responsibility away from occupying forces and discredit the defensive measures of the Ukrainian Armed Forces.
Western countries and NATO are portrayed as entities that deliberately deceive or abandon Ukrainians in their hour of need. Tightening rules for refugees in Europe and the lack of immediate NATO accession are framed as a final withdrawal of support.
Reports of traffic accidents involving influential figures are used to claim total lawlessness in the upper echelons of power. Individual incidents are presented as proof that those close to the state leadership stand above the law and can evade responsibility even in the presence of police.
Ukraine is portrayed as an economically failed country with the lowest income levels in Europe, ignoring the context of full-scale war. Comparisons of minimum wages with EU countries are used to demoralize the population and discredit the state's European aspirations.
Decisions to extend temporary protection in the EU are being framed as a tool of pressure on men of conscription age. Manipulators claim that European countries are allegedly introducing new filters to deny protection to those who have not updated their data in the “Reserv+” app. The goal is to spread panic among refugees and undermine trust in European institutions.
Any territorial gains by the Ukrainian Defense Forces are portrayed as catastrophic defeats accompanied by disproportionate casualties. Propagandists claim that for every liberated village, Ukraine supposedly pays with thousands of lives, while Russian forces carry out "organized retreats" with minimal losses.
Spreading contradictory figures regarding fallen servicemen is used to discredit Volodymyr Zelenskyy as an “illegitimate” leader who conceals the truth. This strategy aims to undermine trust in state institutions and create an image of a government that manipulates society for its own survival.
Claims of a rapid front-line collapse and the inevitable death of thousands of Ukrainian soldiers in “traps” aim to undermine faith in the military command. Manipulators misuse OSINT data to create an illusion of catastrophe, asserting that retreats are supposedly forbidden even under total encirclement.
Poland’s state strategy of supporting Ukraine is cast as a purely selfish calculation aimed at the extermination of Ukrainians for Warsaw’s own safety. Propaganda inflates statements by individual politicians regarding the deportation of military-aged men to provoke fear and hostility between the two nations.
Ukraine's NATO membership prospects are cast as an unattainable illusion, while the Alliance itself is portrayed as weaker than the Russian military. By attributing manipulative quotes to officials, the narrative creates the impression that even the Ukrainian leadership has recognized the futility of the Euro-Atlantic course.
Demographic challenges and the recruitment of foreign labor are framed as a deliberate government plan for the ethnic replacement of Ukrainians, who are purposefully "disposed of" at the front. Mobilized citizens are contrasted with foreigners, who are credited with privileges, draft immunity, and financial support to colonize the country. Crime blotter reports are used to demonize newcomers, stoking fear of societal extinction to incite interethnic hostility.
Corruption and the forced redistribution of business assets are portrayed as systemic phenomena encouraged by the current administration even during wartime. Government bodies are accused of failing to protect critical infrastructure due to embezzlement and using law enforcement to pressure entrepreneurs.
Mobilization efforts and Ministry of Defense reforms are cast as tools for fulfilling the will of foreign actors in exchange for financial aid. Outlets claim that government initiatives aim only to tighten control and will inevitably lead to internal civil conflict.
Massive missile strikes are cast as inevitable "acts of retribution" that cannot be intercepted by existing air defense systems. The messaging emphasizes the nuclear capability of new ballistic missiles to intimidate Ukrainian society and coerce the West into concessions.