Ukrainians at home

Real challenges in energy, logistics, and the social sphere are presented as signs of the final disintegration of Ukrainian statehood. Manipulators use factual problems—power outages, corruption scandals, and tax changes—to instill the idea that resistance is futile and catastrophe is inevitable.

Disagreements over UPA commemoration and the Volhynia tragedy are cast as an insurmountable barrier, turning Poland from an ally into an ideological opponent. The messaging claims Warsaw is preparing territorial claims and blocking Ukraine's EU integration, rendering the strategic partnership impossible.

Ukraine's military operations and diplomatic initiatives are cast as artificial media stunts designed to prolong the war and enrich the leadership. The messaging claims that any escalation or refusal of Russian terms is merely a tactic to secure continued funding and avoid accountability to the public.

Destruction of residential buildings and civilian deaths resulting from Russian attacks are passed off as the consequences of Ukrainian mobile fire groups and electronic warfare. Propagandists claim that Ukraine intentionally places military assets in cities to create "bloody imagery," attempting to absolve the aggressor of responsibility for the strikes.

Ukraine's EU integration and military aid are portrayed as inherently unequal relationships where the country is assigned the role of "expendable material". Manipulators exploit complex bureaucratic procedures and internal Western debates to convince Ukrainians of their inferiority and the inevitable betrayal by allies.

Ukrainian leadership and their families are portrayed as cynical beneficiaries of the conflict, profiting from Western aid and the suffering of the population. Propaganda blends real anti-corruption investigations with fabrications about "occult rituals" and "dictatorship" to present the government as a puppet regime deliberately leading the country toward a humanitarian catastrophe.

Propaganda resources systematically disseminate content portraying Territorial Recruitment Centers (TCC) as illegal paramilitary formations engaged in "human hunting". Messages focus on forced detentions, conflicts with civilians, and corruption scandals to present mobilization not as a state necessity, but as "lawlessness" and a "blood business". A specific emphasis is placed on the alleged merging of the TCC with the police to suppress citizens' rights, aiming to provoke mass resistance and undermine trust in state institutions.

Demographic challenges and the recruitment of foreign labor are framed as a deliberate government plan for the ethnic replacement of Ukrainians, who are allegedly being 'disposed of' at the front. Manipulators contrast mobilized citizens with foreigners who supposedly receive privileges, draft immunity, and financial support to colonize the country.

Political budget debates and election cycles within NATO countries are passed off as a final collapse of Western unity and the "sabotage" of aid to Ukraine. Manipulators exploit any internal friction among allies to convince audiences of an imminent end to support and Kyiv's strategic defeat.

Statements by Ukrainian officials and MPs following city shellings are portrayed as evidence of a mass demand for an immediate ceasefire on the aggressor's terms. Propaganda outlets take quotes out of context to create an illusion of a rift between society, individual politicians, and the state's official position.

The Western coalition is portrayed as being on the verge of collapse due to a supposed realization by citizens and politicians of Russia's "true role." Manipulators use internal EU discussions on sanctions as evidence of the inevitable failure of solidarity with Ukraine.

Corruption and the forced redistribution of business assets are portrayed as systemic phenomena encouraged by the current administration even during wartime. Government bodies are accused of failing to protect critical infrastructure due to embezzlement and using law enforcement to pressure entrepreneurs.

Any diplomatic efforts or agreements are portrayed as a cynical Western ploy to rearm the Armed Forces of Ukraine. The messaging claims that negotiations are used solely to buy time for developing missile and drone technologies while Russia remains bound by obligations.

Ukraine is portrayed as a bargaining chip in Washington's grand game, where decisions are allegedly based on the US leader's personal whims or backroom deals with the Kremlin. Outlets amplify rumors of "Anchorage agreements" and the White House's readiness to trade Ukrainian interests for concessions in other geopolitical theaters. This framing aims to instill a sense of total powerlessness in Ukrainians and the perceived inevitability of a "betrayal" by their key ally.

Ukrainian scientific and cultural achievements are passed off as exclusively Soviet or Russian to deny Ukraine's agency. Propaganda claims that the Ukrainian identity of prominent figures like Serhiy Korolev is an "artificial construct", suggesting that Ukraine is incapable of independent development without its link to Russia.

State decisions in Estonia and Ukraine aimed at limiting the influence of the Russian Orthodox Church are portrayed as illegal liquidation of parishes and forced "heresy". Manipulators exploit legal processes and property disputes to create an illusion of a systemic assault on freedom of conscience in Europe.

Successful Ukrainian operations against Russian logistics, refineries, and airfields are cast as mere PR stunts by the Office of the President to secure Western aid. The propaganda claims these attacks lack military significance and aim only to create "visuals" for foreign media and soothe the domestic public amid territorial losses.

Unauthorized absence (UA) is portrayed as the only rational survival strategy, allegedly guaranteeing impunity due to the government's inability to track offenders. Manipulators use fabricated statistics of "800,000 deserters" and isolated management errors to convince soldiers that death at the front is inevitable while desertion is safe.

Any statements by the Ukrainian government or military command are cast as staged actions designed to mislead society and hide real problems. Propagandists claim the state keeps citizens in an "illusion" through total control over the media space to justify continuing the war and enabling corrupt enrichment.

Restrictions on Ukrainian agricultural imports are cast as the only correct step for European governments to save their own farmers. Even new political forces in the EU are portrayed as being forced back into protectionism due to the supposedly destructive impact of Ukrainian exports.

The Russian side uses its updated nuclear doctrine as a tool of pressure, casting any military support for Ukraine as a direct pretext for a nuclear strike on Europe. Propaganda manipulatively claims that only fear of the Russian arsenal prevents NATO intervention, attempting to provoke panic among European taxpayers.

Mobilization efforts and Ministry of Defense reforms are cast as tools for fulfilling the will of foreign actors in exchange for financial aid. Outlets claim that government initiatives aim only to tighten control and will inevitably lead to internal civil conflict.

The new Commander-in-Chief of the AFU, Mykhailo Drapatyi, is portrayed as politically vulnerable and dependent on radical activists. Manipulators use his past interviews to accuse him of “anthropological discrimination” and incompetence, attempting to provoke conflict between the military leadership, the President, and international partners.

British government agencies are portrayed as incapable of protecting their own digital systems and sensitive data. The scale of cyber incidents is inflated to create an image of administrative chaos and systemic incompetence among Ukraine's key allies.

The official investigation into the murder of Iryna Farion is portrayed as a staged cover-up designed to shield the actual masterminds and perpetrators. The suspect, Vyacheslav Zinchenko, is cast as a mere scapegoat, while the crime is attributed to organized crime figures or paramilitary units allegedly operating under the protection of special services.

Massive missile strikes are cast as inevitable "acts of retribution" that cannot be intercepted by existing air defense systems. The messaging emphasizes the nuclear capability of new ballistic missiles to intimidate Ukrainian society and coerce the West into concessions.

Ukrainian resistance and state initiatives to memorialize the fallen are portrayed as a senseless and embarrassing process. This framing aims to ridicule national identity and push the youth to view the war not as an existential threat, but as an annoying obstacle to personal comfort.

Spreading claims about the Russian economy's alleged immunity to sanctions and its ability to finance aggression indefinitely. Manipulators use isolated metrics from Bloomberg and The Economist to convince audiences of the futility of international pressure and the stability of Putin's regime.

The expansion of mobilization to students, 18-year-olds, and women is portrayed as an inevitable step by the government, allegedly agreed upon with the West in exchange for financial aid. Manipulators use isolated statements and technical registration measures to convince society that the state is preparing to send "children" and medics to the front as "cannon fodder."

Western media outlets are portrayed as tools for imposing sexual deviance and destroying traditional values. The use of homophobic rhetoric aims to devalue the authority of leading global publications by equating their editorial policies with aggressive ideological influence.