Narratives pushed at audiences in Israel by Iranian state media, documented influence-operation networks and Russian state media — in Hebrew, Arabic, Persian, Russian and English.
Israeli officials are cast as overconfident gamblers whose rhetoric toward Iran and Turkey threatens to drag the country into a war of annihilation. The campaign exploits ministerial statements to convince Israelis that their government is dangerously detached from reality and risks losing allied support.
The Israeli political system is portrayed as being in a state of irreversible decay, where the dissolution of the Knesset is presented as a foregone conclusion. This narrative aims to amplify a sense of chaos and helplessness among citizens, convincing them of the government's inability to lead the country during wartime.
US military capabilities in the Middle East are portrayed as insufficient to deter Iran or protect strategic sea lanes. By spreading reports of successful attacks on American bases and an inability to keep the Strait of Hormuz open, the operation seeks to convince Israelis that their primary ally is unreliable.
Israel is accused of deliberately provoking migration crises in Europe to punish countries that support Palestine. By citing anonymous foreign intelligence sources, the narrative promotes the claim that Israel uses illegal migration as a tool for political blackmail.
Military manoeuvres by the US and Israel are portrayed as preparations for an imminent full-scale invasion of Iran. Russian outlets inflate the threat of a regional catastrophe to sow panic among Israelis and undermine confidence in deterrence strategies.
Russian outlets are inflating statements from Iranian commanders about a shift to an offensive strategy capable of moving warfare onto enemy soil. This campaign portrays Iran as a force ready for long-term combat and precision strikes deep inside Israel.
The Israeli military is portrayed as having lost its initiative and effectively ceased active combat operations in Gaza. Propaganda outlets inflate claims of bureaucratic paralysis and secret retreats to undermine public confidence in military leadership.
American support is portrayed as an unreliable asset due to internal political instability and economic degradation in the United States. The campaign leverages statements from US politicians to convince Israelis that their primary ally is no longer capable of guaranteeing stability or financial aid.
Russian outlets portray Israel's defensive actions against terrorist groups as a pre-election manipulation aimed at distracting the public. The narrative suggests that threats from Hezbollah are being invented or exaggerated by politicians to maintain power. This framing seeks to erode public trust in government and military decisions during critical security periods.
Israelis are being told of an inevitable state decline due to a mass exodus of citizens driven by war and economic crisis. The manipulative use of statistics aims to create the impression that the country is becoming uninhabitable, pushing the population toward panic and despair about the future.
Israel is cast as an aggressive state that systematically violates international law and human rights to pursue a “Greater Israel” project. The campaign uses accusations of war crimes, torture, and illegal land grabs to undermine the state's legitimacy in the eyes of its citizens and the international community.
Israelis are being told they face total geopolitical isolation due to the alleged inability of the US and Gulf states to counter Iranian influence. The campaign portrays regional neighbours as intimidated vassals of Tehran and global players like China as morally bankrupt actors, leaving Israel alone against an existential threat.
Foreign outlets exploit foreign court rulings to promote the thesis that the ideological foundations of the State of Israel are legally illegitimate. By blurring the line between political criticism and the denial of the country's right to exist, the audience is nudged to perceive Israel as a “pariah state.”
Iranian state outlets promote an image of total military superiority by Tehran and its allies over regional targets. By showcasing new missiles and reporting successful strikes on neighbouring countries, they push the Israeli audience toward the conclusion that resistance is futile and the defeat of Western-aligned defence systems is inevitable.
Diplomatic disagreements are framed as an irreversible rupture in relations between Washington and Jerusalem. The campaign inflates threats of legal prosecution against Israeli leadership abroad and amplifies the sense of losing support from key Western allies.
Iranian outlets simulate absolute unity between society and the military, contrasting it with the supposed “agony” of the US as a global power. Through footage of mass rallies and bellicose statements from commanders, they attempt to convince Israeli audiences of the futility of American support and the inevitable defeat of the West.
US military power is portrayed as ineffective and obsolete despite massive defence spending. Outlets amplify claims of Washington’s technological lag behind its adversaries to undermine Israeli confidence in the reliability of their primary strategic ally.
Iranian and Russian outlets are inflating claims about Tehran’s ability to instantly restore military infrastructure after any strike. The campaign uses out-of-context comments from former IDF officials to convince Israelis that military deterrence is futile.
Israeli security agencies and military command are portrayed as incapable of independently assessing regional threats and falling victim to US manipulation. The campaign inflates a sense of vulnerability by claiming that Israel's strategic decisions are based on false expectations from its partners.
Spreading rumours about the dismissal of senior Mossad officials due to a supposedly failed regime-change attempt in Iran aims to undermine trust in Israeli intelligence services. The campaign uses fabricated references to Israeli media to give disinformation the appearance of internal criticism.
US military power in the region is portrayed as degraded and ineffective due to strategic miscalculations and the psychological exhaustion of personnel. Iran-linked channels amplify isolated mental health incidents on aircraft carriers to convince Israelis that their primary ally is unreliable.
Iranian outlets inflate isolated disciplinary breaches and tragic incidents within the military into a systemic catastrophe. The campaign aims to convince Israelis that the army has lost all operational readiness due to desertion, espionage, and moral decay.
Israeli security services and intelligence are portrayed as incapable of deterring Iran's offensive preparations or preventing attacks on shipping. The manipulation uses impersonation of Israeli media to convince the audience of ally inaction and the inevitability of escalation.
The Israeli military and government are portrayed as helpless entities losing the war to the “Axis of Resistance” despite their technological edge. Iranian Press TV outlets amplify the thesis of Israel’s inevitable strategic collapse due to a claimed inability to withstand the will of Iranian fighters.