Narratives pushed at audiences in Israel by Iranian state media, documented influence-operation networks and Russian state media — in Hebrew, Arabic, Persian, Russian and English.
Israel and its allies are accused of deliberately expanding the conflict through covert operations and strikes against the sovereignty of neighbouring states. Iran-linked channels portray any regional security incidents as Israeli provocations aimed at undermining Islamic solidarity.
The US military presence in the Middle East is portrayed as suffering a crushing defeat at the hands of Iranian forces. Channels inflate reports of American mass casualties and destroyed bases to convince Israelis of their inevitable strategic isolation.
Russian outlets portray Israel's defensive actions against terrorist groups as a pre-election manipulation aimed at distracting the public. The narrative suggests that threats from Hezbollah are being invented or exaggerated by politicians to maintain power. This framing seeks to erode public trust in government and military decisions during critical security periods.
US threats and statements are labelled as evidence of a strategic dead end and the exhaustion of the “American-Zionist enemy”. Iran’s declared military successes are presented as the already completed defeat of the US and the “Zionist regime”. Iranian forces’ readiness to respond is inflated into an image of unpredictable, “crushing” strikes.
The Israeli political system is portrayed as being in a state of irreversible decay, where the dissolution of the Knesset is presented as a foregone conclusion. This narrative aims to amplify a sense of chaos and helplessness among citizens, convincing them of the government's inability to lead the country during wartime.
Israel is portrayed as a source of regional chaos and military instability, with politicians’ statements presented as confirmation of that image. Different regional confrontations are inflated into a claim of a shared expansionist “Greater Israel” project in Lebanon. Israel is also labelled as a party “addicted to war” and threatening its neighbours.
The Russian channel Rybar casts an excerpt from Netanyahu’s interview on ultra-Orthodox conscription and violence in the West Bank as evidence that the government substitutes rhetoric and military “headline-grabbing operations” for resolving internal disputes. Different positions and statements are reduced to an image of an administration dependent on media impact. The unresolved conscription dispute and security concerns in the West Bank are stretched into a sign of one overarching governmental failure.
Diplomatic disagreements are framed as an irreversible rupture in relations between Washington and Jerusalem. The campaign inflates threats of legal prosecution against Israeli leadership abroad and amplifies the sense of losing support from key Western allies.
Disputes over responsibility for 7 October are cast as proof that the government concealed warnings and shifts blame onto security officials. A former Shin Bet head’s reported lawsuit and demand to release materials are incorporated into this frame. A Middle East Eye report about a visit to the UAE is stretched into a conclusion that a warning was concealed.
Israelis are being told they face total geopolitical isolation due to the alleged inability of the US and Gulf states to counter Iranian influence. The campaign portrays regional neighbours as intimidated vassals of Tehran and global players like China as morally bankrupt actors, leaving Israel alone against an existential threat.
Iranian threats against the United States and its partners are presented as proof of the inevitable military and economic collapse of their camp. The messages inflate statements by Iranian officials into an image of a state able to dictate terms across the region. The consequences of attacks on US facilities in Bahrain are portrayed as the prolonged displacement of military families.
Iranian outlets simulate absolute unity between society and the military, contrasting it with the supposed “agony” of the US as a global power. Through footage of mass rallies and bellicose statements from commanders, they attempt to convince Israeli audiences of the futility of American support and the inevitable defeat of the West.
Iranian outlets inflate isolated disciplinary breaches and tragic incidents within the military into a systemic catastrophe. The campaign aims to convince Israelis that the army has lost all operational readiness due to desertion, espionage, and moral decay.
Iranian outlets are pushing the claim that the US and Arab nations are backing down in the face of Tehran’s military might, leaving Israel strategically isolated. The campaign manipulates reports of cancelled strikes to convince Israelis that their key security partners are unreliable.
Iranian outlets are inflating reports of shortages in US air defence assets and destroyers to convince Israelis that US protection is inevitably failing. The campaign portrays American support as exhausted and unreliable, seeking to trigger panic in the face of Iranian missile threats.
Iranian state outlets promote an image of total military superiority by Tehran and its allies over regional targets. By showcasing new missiles and reporting successful strikes on neighbouring countries, they push the Israeli audience toward the conclusion that resistance is futile and the defeat of Western-aligned defence systems is inevitable.
Iranian and Russian outlets are inflating claims about Tehran’s ability to instantly restore military infrastructure after any strike. The campaign uses out-of-context comments from former IDF officials to convince Israelis that military deterrence is futile.
The Israeli Prime Minister is portrayed as an isolated figure, despised globally and accused of betraying his own people. The campaign uses statements from foreign politicians and manipulative videos to convince Israelis of the inevitability of an international tribunal and a total loss of state legitimacy.