Narratives pushed at audiences in Israel by Iranian state media, documented influence-operation networks and Russian state media — in Hebrew, Arabic, Persian, Russian and English.
US threats and statements are labelled as evidence of a strategic dead end and the exhaustion of the “American-Zionist enemy”. Iran’s declared military successes are presented as the already completed defeat of the US and the “Zionist regime”. Iranian forces’ readiness to respond is inflated into an image of unpredictable, “crushing” strikes.
Russian outlets portray Israel's defensive actions against terrorist groups as a pre-election manipulation aimed at distracting the public. The narrative suggests that threats from Hezbollah are being invented or exaggerated by politicians to maintain power. This framing seeks to erode public trust in government and military decisions during critical security periods.
US military capabilities in the Middle East are portrayed as insufficient to deter Iran or protect strategic sea lanes. By spreading reports of successful attacks on American bases and an inability to keep the Strait of Hormuz open, the operation seeks to convince Israelis that their primary ally is unreliable.
Russian outlets are pushing the claim that American and Israeli air defence systems are technologically helpless in the face of Iranian missile strikes. Audiences are fed the idea that Western technology is hopelessly outdated, while Russian systems protecting Moscow supposedly demonstrate absolute effectiveness.
Israel is cast as an aggressive state that systematically violates international law and human rights to pursue a “Greater Israel” project. The campaign uses accusations of war crimes, torture, and illegal land grabs to undermine the state's legitimacy in the eyes of its citizens and the international community.
The Israeli political system is portrayed as being in a state of irreversible decay, where the dissolution of the Knesset is presented as a foregone conclusion. This narrative aims to amplify a sense of chaos and helplessness among citizens, convincing them of the government's inability to lead the country during wartime.
Israeli security forces and the IDF are portrayed as incapable of preventing lethal attacks and infiltrations within controlled territories. The campaign uses footage of isolated attacks to create an illusion of a total loss of control and the vulnerability of even high-ranking officials.
Rising fuel prices and inflation are portrayed as an inevitable financial collapse caused solely by the war. Iran-linked channels exploit real economic hardships to convince Israelis that the state is unable to protect their well-being.
Iranian outlets are inflating reports of shortages in US air defence assets and destroyers to convince Israelis that US protection is inevitably failing. The campaign portrays American support as exhausted and unreliable, seeking to trigger panic in the face of Iranian missile threats.
Israel is portrayed as a source of regional chaos and military instability, with politicians’ statements presented as confirmation of that image. Different regional confrontations are inflated into a claim of a shared expansionist “Greater Israel” project in Lebanon. Israel is also labelled as a party “addicted to war” and threatening its neighbours.
Israelis are being told they face total geopolitical isolation due to the alleged inability of the US and Gulf states to counter Iranian influence. The campaign portrays regional neighbours as intimidated vassals of Tehran and global players like China as morally bankrupt actors, leaving Israel alone against an existential threat.
Damage to a Teva warehouse in Ukraine is presented as proof of major losses for Israeli business operating in the country. The Russian channel Rybar stretches a reference to an ongoing assessment of the consequences into a picture of an increasingly hazardous presence. A list of other foreign companies is reduced to a shared pressure on businesses connected with Ukraine.
Claims of critical exhaustion in American missile defence arsenals aim to undermine Israeli confidence in home front security. The manipulation relies on distorted figures regarding Patriot and THAAD system stocks to portray Israel as defenceless in a prolonged conflict.
Israel and its allies are accused of deliberately expanding the conflict through covert operations and strikes against the sovereignty of neighbouring states. Iran-linked channels portray any regional security incidents as Israeli provocations aimed at undermining Islamic solidarity.
Iranian outlets inflate isolated disciplinary breaches and tragic incidents within the military into a systemic catastrophe. The campaign aims to convince Israelis that the army has lost all operational readiness due to desertion, espionage, and moral decay.
Iranian state outlets promote an image of total military superiority by Tehran and its allies over regional targets. By showcasing new missiles and reporting successful strikes on neighbouring countries, they push the Israeli audience toward the conclusion that resistance is futile and the defeat of Western-aligned defence systems is inevitable.
Israel is portrayed as an aggressive but declining state forced to spend millions on propaganda to hide its military and political failure. Iran-aligned channels promote the thesis that Tehran's recognition as the dominant regional power is inevitable following the alleged defeat of the Israeli-American alliance.
Reports of strikes on US bases and water infrastructure are portrayed as proof that Western defences are helpless against Iran. The Iranian channel inflates visual material into a picture of Tehran’s precise and unhindered capabilities. The replacement of Jordan’s chief of staff is presented as confirmation of claims about US casualties.
Israel and its Western allies are portrayed as forces in a state of inevitable collapse in the face of a new geopolitical reality. The campaign uses out-of-context expert commentary to convince Israelis of their state's helplessness and the inevitability of Iranian dominance.
The Israeli Prime Minister is portrayed as an isolated figure, despised globally and accused of betraying his own people. The campaign uses statements from foreign politicians and manipulative videos to convince Israelis of the inevitability of an international tribunal and a total loss of state legitimacy.
Russian outlets are inflating statements from Iranian commanders about a shift to an offensive strategy capable of moving warfare onto enemy soil. This campaign portrays Iran as a force ready for long-term combat and precision strikes deep inside Israel.
Cooperation between Arab nations, Israel, and the US is portrayed as a direct threat to their security, making them targets for retaliatory strikes. The messaging claims that normalization through the “Abraham Accords” is a trap that drags Israel’s neighbours into war instead of providing the promised stability.
Iranian threats against the United States and its partners are presented as proof of the inevitable military and economic collapse of their camp. The messages inflate statements by Iranian officials into an image of a state able to dictate terms across the region. The consequences of attacks on US facilities in Bahrain are portrayed as the prolonged displacement of military families.
Russian state media are circulating reports of allegedly successful attacks on American energy and military infrastructure in Egypt and Jordan. These materials frame official security denials as attempts to hide the vulnerability of the US and its allies to pro-Iranian groups.
Diplomatic disagreements are framed as an irreversible rupture in relations between Washington and Jerusalem. The campaign inflates threats of legal prosecution against Israeli leadership abroad and amplifies the sense of losing support from key Western allies.
The Russian channel Rybar casts an excerpt from Netanyahu’s interview on ultra-Orthodox conscription and violence in the West Bank as evidence that the government substitutes rhetoric and military “headline-grabbing operations” for resolving internal disputes. Different positions and statements are reduced to an image of an administration dependent on media impact. The unresolved conscription dispute and security concerns in the West Bank are stretched into a sign of one overarching governmental failure.
Western and Israeli leaders are portrayed as detached from reality, leading their nations toward catastrophe due to an alleged inability to confront the “axis of resistance.” Russian state media amplifies claims by foreign commentators about NATO’s lack of strategic dominance, extrapolating these views to the situation surrounding Iran. This effort seeks to convince Israelis that resistance is futile and defeat is inevitable due to the perceived weakness of their allies.
Threats of retaliatory strikes and statements about new missiles are presented as evidence of Iran’s unbeatable strength. Hebrew-language Fars Today posts reduce Iranian officials’ remarks about Washington, military facilities and wartime calculations to a picture of Tehran’s complete superiority. Rhetoric about “invincibility” is stretched into a prediction of defeat for any opponent.
The US military presence in the Middle East is portrayed as suffering a crushing defeat at the hands of Iranian forces. Channels inflate reports of American mass casualties and destroyed bases to convince Israelis of their inevitable strategic isolation.
Iranian and Russian outlets are inflating claims about Tehran’s ability to instantly restore military infrastructure after any strike. The campaign uses out-of-context comments from former IDF officials to convince Israelis that military deterrence is futile.
Iranian outlets simulate absolute unity between society and the military, contrasting it with the supposed “agony” of the US as a global power. Through footage of mass rallies and bellicose statements from commanders, they attempt to convince Israeli audiences of the futility of American support and the inevitable defeat of the West.
Rybar casts the electoral commission’s decision on Ra’am’s participation in the election as depriving Arab citizens of Israel of political representation, and presents possible street violence as a scenario should the Supreme Court uphold that decision. Reactions on Arabic-language social media are stretched into a forecast of a boycott, radicalisation and confrontation. At the same time, Supreme Court review is portrayed as a possible tactical return of the party that benefits “the system”.
Iranian outlets are pushing the claim that the US and Arab nations are backing down in the face of Tehran’s military might, leaving Israel strategically isolated. The campaign manipulates reports of cancelled strikes to convince Israelis that their key security partners are unreliable.
The US military and political leadership is portrayed as disorganized, lacking a unified strategy, and plagued by internal conflicts. Using anonymous sources, claims are circulated about hysterical behaviour by leaders and the absence of a clear plan against Iran, aiming to undermine Israeli confidence in their primary ally.
Iranian state outlets promote an image of total ineffectiveness regarding Israeli and US military pressure, claiming the instantaneous restoration of damaged infrastructure. The campaign aims to convince the Israeli audience that the deterrence strategy has failed and that Iranian economic and military power only strengthens under fire.
Claims of Iranian control over the Strait of Hormuz, attacks and vessel seizures are presented as proof of Israel’s and its allies’ inevitable military defeat. Pars Today inflates statements by Iranian officials about the course of the war into an image of Tehran’s complete superiority. Similar formulations were also carried by the monitored amplifier Iran Hayom, which has not been established as part of this network.
The IDF is portrayed as a force conducting intentional mass extermination of civilians and the total destruction of Gaza. Channels circulate unverified data claiming tens of thousands of deaths to provoke internal division in Israel and undermine the morale of reservists.
The Israeli leadership is accused of deliberately expanding the conflict by establishing permanent “security zones” in neighbouring countries. Propaganda outlets present these measures not as defensive steps, but as a strategy of eternal war that threatens the stability of the entire Middle East.
A shooting near a spring and statements by Palestinian groups are cast as a sign of an elevated threat of attacks in Israel ahead of Yom Kippur and Knesset elections. Religious holidays are portrayed as a time when bloodshed is inevitable. Tensions in the West Bank are also linked to the actions of members of the Israeli government.
Western air defence systems and interceptor stocks are portrayed as critically depleted due to simultaneous support for Ukraine and Israel. Russian outlets claim the US is forced to choose between regions, leaving allies defenceless in the face of upcoming attacks.
Iranian outlets promote an image of Tehran’s absolute military superiority, claiming the ability to bypass Western electronic warfare and shoot down advanced US and Israeli aircraft. The campaign aims to erode Israelis' confidence in their own technological edge and the effectiveness of their air defence systems.
Israel and the United States are portrayed as a single aggressive bloc aiming to destroy sovereign Middle Eastern states. This manipulation leverages anti-Western sentiment to delegitimise Israel's defensive actions by casting them as part of a broader imperialist conspiracy.
Disputes over responsibility for 7 October are cast as proof that the government concealed warnings and shifts blame onto security officials. A former Shin Bet head’s reported lawsuit and demand to release materials are incorporated into this frame. A Middle East Eye report about a visit to the UAE is stretched into a conclusion that a warning was concealed.
Israeli security policy is portrayed as a quest to maintain an exclusive right to nuclear weapons in the region rather than a defence against real threats. Channels claim that concerns over Iran's nuclear programme are merely a pretext for aggression aimed at eliminating competitors.
Israel is portrayed as a state trapped by hostile diplomatic moves and the pressure of an imminent energy collapse. Propaganda outlets use statements from regional leaders and distorted economic data to convince Israelis of the government's inability to prevent an external blockade.
Israeli and US actions are cast as the primary cause of surging energy prices and the imminent collapse of European air carriers. The campaign exploits financial instability to portray Israel as a source of global chaos that threatens the welfare of ordinary households worldwide.
Israeli intelligence services and opposition media are portrayed as manipulators conducting a large-scale campaign of deception against the Iranian people. The campaign asserts that any criticism of the Iranian regime is a “Mossad project” designed to pave the way for foreign aggression.
Iranian outlets are inflating the threat of an imminent global crisis by blocking strategic sea lanes and attacking oil infrastructure. The campaign intimidates Israelis with the prospect of uncontrollable fuel price hikes and logistical chaos, attempting to force the public to demand concessions to Tehran.
Israeli leadership and the IDF are portrayed as incapable of confronting Iran in a direct clash that exceeds the scope of familiar local operations. The campaign uses out-of-context quotes from former officials and threats from Iranian generals to convince Israelis that catastrophe is inevitable in the event of a major war.
Iranian outlets simulate a state of large-scale regional war by reporting a series of successful strikes on US bases in Jordan, Kuwait, and Bahrain. The campaign uses fabricated reports of US casualties and the “helplessness” of Western air defences to convince Israelis of the inevitable defeat of their primary ally.
Iranian outlets are inflating reports of mass casualties among US and allied forces, claiming these losses are being systematically hidden from the public. This campaign portrays Western military presence in the region as vulnerable and ineffective, attempting to convince Israelis that their primary security partners are unreliable.
Iranian outlets are spreading claims of a systematic cover-up regarding successful strikes on US bases to sow distrust in the defensive capabilities of allies. This campaign uses simulated references to Israeli media to create an illusion of internal leaks about “helplessness” in the face of Iranian forces.
Iranian state outlets portray the blockade of strategic maritime routes as an inevitable catastrophe for the global economy and Israeli security. The propaganda issues ultimatums to the US, demanding an end to hostilities in Gaza and Lebanon in exchange for reopening shipping lanes. This campaign seeks to intimidate the Israeli public with the prospect of total isolation and resource shortages.
Iranian outlets are spreading claims that the Israeli government is prepared to imprison members of ultra-Orthodox communities who refuse to serve in the IDF. This manipulation exploits the heated domestic debate over the draft law to deepen the rift between religious and secular sectors of society.
Israel's military objectives on the northern front are portrayed as unattainable illusions that will never materialise. The campaign leverages statements from foreign politicians to convince Israelis of the futility of continued fighting and the inevitability of a permanent threat.
Iranian outlets portray Tehran as the sole master of the Strait of Hormuz, capable of halting global trade until its political demands are met. This campaign presents the blockade of shipping as a fait accompli designed to force Israel and the US to capitulate in regional conflicts.
US military power is portrayed as ineffective and obsolete despite massive defence spending. Outlets amplify claims of Washington’s technological lag behind its adversaries to undermine Israeli confidence in the reliability of their primary strategic ally.
The Israeli military and government are portrayed as helpless entities losing the war to the “Axis of Resistance” despite their technological edge. Iranian Press TV outlets amplify the thesis of Israel’s inevitable strategic collapse due to a claimed inability to withstand the will of Iranian fighters.
Iranian outlets present the actions of Yemeni militants as a successful strategic siege paralyse the economies of Israel's regional partners. The campaign focuses on an alleged record drop in Saudi oil exports to instil a sense of isolation and vulnerability in Israelis regarding their logistics chains.
Criticism of the White House, disputes over US policy and reporting on military strategy are cast as proof that the United States is decaying and unable to protect its allies. A Politico report is cited to portray Washington’s changing priorities as a dead end. Different political stories are reduced to a picture of institutions incapable of acting.
A dispute between the pilots of a Flydubai flight and the transmission of emergency codes are presented as a “hijacking” scenario involving Israeli passengers. The aircraft’s landing in Saudi Arabia is cast as a consequence of that scenario. Israeli authorities’ actions, including scrambling fighter jets and holding a security meeting, are attributed to the incident.
Israel and the US are portrayed as terrorist regimes that deliberately target schools and civilian infrastructure. This manipulation uses emotionally charged accusations of child-killing to justify Iranian missile strikes as “retaliation” and to undermine trust in official casualty reports.
Israelis are being told that the state is unable to guarantee their safety and is deliberately hiding the scale of the Iranian threat. The campaign uses reports on the extension of the state of emergency and drone incidents to sow distrust in the defensive capabilities of the IDF.
Any differences in strategic military views are portrayed as an insurmountable conflict paralysing the state. Propaganda outlets exploit Israeli media reports on internal debates to create an impression of chaos within the security establishment.
Israeli officials are cast as overconfident gamblers whose rhetoric toward Iran and Turkey threatens to drag the country into a war of annihilation. The campaign exploits ministerial statements to convince Israelis that their government is dangerously detached from reality and risks losing allied support.