The domestic campaign relies on the total delegitimation of mobilization, portraying recruitment centers as «criminal gangs». Propaganda actively uses fear to provoke mass resistance and undermine trust in state institutions. Simultaneously, the aggressor attempts to attribute responsibility for urban destruction to Ukrainian air defense, cynically manipulating the consequences of its own strikes.
Special attention is paid to discrediting state leadership, where real anti-corruption investigations are blended with absurd fabrications about «occultism». Meanwhile, there is a slight decrease in the intensity of claims regarding prolonging the war for profit, though this thesis remains in the toolkit to fuel war weariness.
A dangerous new vector is the exploitation of historical traumas in relations with Poland. Propaganda paints Warsaw as an opponent preparing territorial claims, attempting to convince Ukrainians that European integration is impossible due to insurmountable disagreements with neighbors.